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Mazda reports highest profits in its 94-year history

We may only be a third of the way through 2014, but for Japanese companies, March 31 marked the end of fiscal 2014, and it was a banner financial year for Mazda's global operations. The Japanese independent saw its highest global operating profits in its nearly 100-year history. Its global operating profits were up a huge 238 percent. Yes, a 238 percent increase over 2012 to 1.36 billion euros ($1.88 billion), eclipsing the brand's previous best year, 2008, by 12 percent. Net earnings, revenue and global sales volume also saw increases over the last fiscal year.
What's most impressive, though, is where Mazda saw improvement. The notoriously rough European market was rather kind to the Zoom-Zoom brand, where sales increased 25 percent to 163,000 units. That figure was bolstered by a 35-percent sales increase in Great Britain and a 20-percent jump in Germany, Europe's two largest markets. Japanese sales, meanwhile, were up a respectable 13 percent, to 244,000 units. In China, Mazda saw a 12 percent bump.
Notice we aren't talking about North American sales? That's because Mazda only saw a moderate, five-percent gain in the New World, with sales climbing to 391,000 units in the US, Canada and Mexico. This is particularly disappointing considering Mazda has launched three critically acclaimed products (CX-5, Mazda6 and most recently, Mazda3) for the North American market over the past two fiscal years. Still, it isn't a particular reason to be concerned, as IHS industry analyst Stephanie Brinley notes. "Five percent isn't terrible," Brinley told Autoblog, saying that Mazda should see a bump in 2014 as the Mazda3 picks up steam.

Next Mazdaspeed3 could go naturally aspirated?

The new Mazda3 is a stunner, both aesthetically and from a driving perspective. As with all good things, though, there's always room for improvement. That's where the wizards from Mazdaspeed come in. Mazda's in-house tuner has been tweaking and turbocharging the five-door Mazda3 since 2007, with impressive results.
We've shown you renderings of what the third-generation Mazdaspeed3 could look like, and for the most part your response was quite positive. Now, AutoExpress has come out with details of just what might be under that long hood. According to our friends across the pond, the new Mazda3 MPS (that's what the Speed3 is called in Her Majesty's auto industry) will be arriving with a new, high-revving, naturally aspirated engine. Wait, what?
Yes, if the rumors are to be believed, the next Mazdaspeed3 will ditch its turbocharger. According to an anonymous engineer, the new MS3 will arrive in December (this is for the UK market, mind you) with a 200-horsepower, naturally aspirated engine. The 2.0-liter mill is based on the Skyactiv engine in the new 3, and should be capable of a sub-seven-second run to 62 miles per hour.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.