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Mazda starts production of new MX-5 Miata in Japan

We often regard a new model as having arrived when its manufacturer reveals it for the first time. But you might argue that nothing is official until actual production gets underway. And that's just what's happened now with the new Mazda MX-5. The fourth-generation Miata was unveiled a few months ago, and now the first examples have begun to roll off the assembly line at Mazda's Ujina plant in Hiroshima. The first ones are set to stay in Japan, where the new roadster is being introduced initially. Deliveries are set to launch in June. After that, we can expect the new MX-5 to proliferate to markets around the world, including our own. To date Mazda has sold more than 950,000 of its little roadsters, making it the best-selling two-seat sports car in the world. It shouldn't be long, then, before the new model tips it past the million-unit mark. 2015/03/05 Mazda Starts Production of All-new Mazda MX-5 HIROSHIMA, Japan-Mazda Motor Corporation today began production of the all-new Mazda MX-5 two-seater lightweight sports car (known as Mazda Roadster in Japan) at Ujina Plant No.1 in Hiroshima. The first models produced are destined for the Japanese market. Sales of the all-new MX-5 will begin in Japan around June this year and interested buyers can make an appointment for pre-sale discussions through a dedicated website from noon on Friday, March 20. Following sales start in Japan, the MX-5 will be progressively rolled out to overseas markets. The MX-5 is an iconic model representing Mazda's vehicle engineering philosophy: the pursuit of driving pleasure. With production exceeding 950,000 units as of the end of January 2015, the MX-5 continues to hold the Guinness World Record for the world's best-selling two-seater sports car. In order to respond to ever increasing demands for safety features and environmental performance while maintaining the element of fun that has always defined the model, development of the fourth generation MX-5 was carried out under the motto "innovate in order to preserve". In addition to incorporating SKYACTIV TECHNOLOGY and KODO-Soul of Motion design, development focused on enhancing the senses and sensations through which people enjoy cars. Moving forward, Mazda will continue to enrich the lives of its customers through a variety of touch points including the production of high-quality vehicles, and become a brand that maintains a special bond with its customers. Related Video:

Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.

Sunday Drive: Tracking Tokyo's top performers

The big news of the week mostly came from Tokyo. All of Japan's biggest automakers made waves at the Motor Show, but the winner of the event has to be Mazda. The big Vision Coupe and little Kai Concept stole the show, won our hearts, and earned a ton of attention for the automaker. We can't wait to see how these two concepts impact the design, engineering, and technology of future production models. Take a look at our mega image gallery post below to see everything in high-resolution glory. Interestingly, the single biggest click-magnet of the 2017 Tokyo Motor Show was the BMW X2. We shouldn't be surprised. Crossovers of all shapes and sizes dominate the American marketplace, and the X2 is clearly the most attractive of BMW's even-numbered, coupe-influenced X models. Plus, it's headed for production, with sales starting in the spring of 2018. Moving past the Tokyo Motor Show, Autoblog readers are apparently very interested in the 2019 Chevy Camaro. Spy shots of just about every iteration of Chevy's muscle car lit up the 'net last week, leaving us very interested in seeing what's hiding behind all that camouflage. As always, tune in to Autoblog next week for a front-row seat to all the happenings worth following in the automotive industry. 2017 Tokyo Motor Show | Mega Gallery Mazda Vision Coupe | Tokyo Motor Show's big, sensuous 4-door Mazda Kai concept hints at a more muscular, refined Mazda3 2018 BMW X2 crossover revealed, adorned in gold and silver 2019 Chevrolet Camaro: 1LT, SS, ZL1 all spied with updated styling