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First 2014 Mazda3 ad appears

If we judge by your comments on our recent announcement post about the new Mazad3, you Autoblog readers approve, pretty wholeheartedly, about the redesign efforts happening over at Mazda. Pressed for an opinion, we'd be forced to admit that we find the new 3 quite fetching our own selves.
To add fuel to the fast-burning fire then, Mazda has gone ahead and dropped a 15-second pseudo commercial on YouTube, showing a very rendered Mazda3 in a very rendered driving environment. The short spot is really just slightly more dynamic than the images of the car, but there is a spot of mystery to it, as well.
Right at the start of the video, an interior shot of the car shows a transparent display screen of some kind, rising from the top of the 3's dash. An interesting choice, considering Mazda has bestowed an actual center-mounted display in on the hatchback's dash-top - albeit one that doesn't look like a clear piece of glass. Take a look below, and while you're there, check out a just-released official video of the Mazda3's reveal in New York.

Mazda's first-quarter profit slumps on weak sales in U.S. and China

TOKYO — Mazda reported a 79% drop in quarterly operating profit, falling significantly short of estimates, as it continues to struggle with declining U.S. and Chinese sales, while a strengthening yen also cut into its bottom line. Operating profit at JapanÂ’s No.5 automaker was 7.0 billion yen ($64 million) in the first quarter ended June, versus around 33 billion yen a year ago and less than half of an average forecast for 18.5 billion yen from analysts polled by Refinitiv. Mazda, however, reiterated its forecast for a 33% rise in operating profit to 110 billion yen in the year ending March. ThursdayÂ’s profit announcement marks MazdaÂ’s poorest first-quarter operating performance since the June 2012 quarter. The automaker has been struggling with falling demand for its cars over the past year or so, while it is also recovering from flood-related damage to its factories in Japan that led to a quarterly loss in the July quarter of 2018. The Nikkei business daily on Wednesday had reported that operating profit at the company would fall around 70% for the quarter due to lower sales in the United States. Mazda posted global sales of 353,000 units for the quarter, down 12% from a year ago. Its sales in the United States, its biggest market, fell 15% to 68,000 units, while in China, Mazda sold 54,000 vehicles, down 21% on the year. A trade war between the top two economies and slowing growth in China, the worldÂ’s biggest auto market, have prompted a broad-based sales downturn in the global auto sector. Automakers are grappling with easing demand for cars just as they must invest heavily in new technologies including electric cars, autonomous driving technologies and ride-sharing services to survive a major industry shift away from car ownership. Many of MazdaÂ’s rivals at home and abroad have been reporting disappointing quarterly results, with Nissan and Ford also announcing job cuts and possible plant closures earlier this month. The United States is a key source of revenue for Mazda, but it imports all its vehicles sold there, exposing it to a threatened hike in U.S. tariffs on imported cars from Japan. To limit its vulnerability to possible tariffs and currency fluctuations, Mazda is investing in a new plant in the U.S. state of Alabama, a joint project with Toyota.

Our Mazda MX-5 Miata has the best engine bay in the business

One of the things that's really disappointing about modern cars is how they all hide their technology under a proverbial bushel. You pop the hood, and nine times out of 10, you're faced with some amount of black plastic hiding the functional bits. On some cars the plastic covers the bare minimum to have a "presentable" engine. Others have every tank, hose, wire and screw buried under a layer of smooth plastic. Few exemplify this practice better than engine bay of the current Lexus LS 460, seen below. If Lexus was this embarrassed about its engine, maybe it should have simply bolted the hood shut. However, like with weight gain and power creep, our fourth-generation Mazda MX-5 Miata bucks the plastic trend. Lift the aluminum hood of the little roadster, and you travel back in time more than a decade. (See the gallery up top.) Only one bit of decorative plastic is in sight, and it proclaims the car's Skyactiv technology and hides some of the wires leading to the ignition coils. Otherwise, nothing else is obscured. The shock tower braces, manifolds, battery terminals, the whole shebang is all right there for you to see. What's particularly amazing is that it all looks good. Even in some cars that eschew plastic covers, it's no guarantee of an attractive engine bay. We just had a new Honda Civic Sport hatchback (seen immediately above), and while it doesn't sport a plastic engine cover, you can see from the photo that it's not particularly attractive with tubes and cables snaking every which way. But in the Miata, the hoses and wires are kept to a minimum, and the ones that are there are arranged in a way that isn't haphazard or tangled. Then, in the middle, there's the clean, simple aluminum cam cover as the gleaming centerpiece, similar to those of the first- and second-generation cars. As the owner of a '99 Miata, this detail in particular gives me the warm fuzzies. The fully exposed engine bay fits with the Miata's personality. The car is very straightforward, it features just the absolute minimum of style and comfort additions, and is highly accessible. I would say the Miata's engine bay is the window to its soul, if driving it didn't offer a clearer picture. Related Video: