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Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier

Premium design and diesels: Mazda may be the next VW

At the Chicago Auto Show, we had a chance to sit down with Jacob Brown, a Mazda PR representative, and Jacques Flynn, a lead exterior designer at the company, to talk about design and where the company is going. One of the themes of our discussion was the company's desire to move its lineup toward a more premium, upscale feel and image – both in terms of vehicle design and powertrains. We realized the company may be looking to take a page from Volkswagen's American playbook, positioning itself as a prime purveyor of affordable, upscale – and most importantly, fun to drive – automobiles. In the case of design, Flynn talked about how Mazda's KODO design language is going to evolve; that the goal is to simplify and refine the look. We discussed the CX-5 as an example of this evolution. Flynn pointed out that the goal was to add more refinement and simplicity, and showed how Mazda achieved this on the CX-5 by straightening the curves from the previous model to give it more visual length and a more taut shape. The grille also was given more depth and detailing, which isn't simplified per se, but does provide a more premium look. View 9 Photos Mazda's upcoming diesel engines are another piece to Mazda's premium puzzle. The company will finally offer a diesel on the CX-5. While Mazda planned not to use urea-injection, it finally resorted to the system so the engine could both meet performance benchmarks and emissions standards. In addition to the efficiency of the engine, Brown said that diesel engines have a premium nature for buyers. This is due in part to the luxury automakers that mainly offer them in the US, such as BMW and Mercedes-Benz, and to the fact that the technology will add some cost to the product. If all of this sounds familiar, it's because you know these characteristics used to describe Volkswagen: a company known for upscale, affordable cars, providing great driving dynamics – and formerly, for efficient and fun-to-drive TDI diesel engines. While we didn't touch on the driving experience of modern Mazdas in our interview, you can simply look at any of our reviews to see that we generally like what the company builds. The only downside is that we may have to wait a while for some models, and others may never show up here. Brown and Flynn both said that the Mazda2 is unlikely to be offered in the US as anything other than the Toyota Yaris iA, since it's hard to convince people that a subcompact is premium. No surprise there.

1993 Mazda RX-7 Retro Review | A '90s hero turns 25

Boom times build interesting cars. In the late 1980s, Japan was flush with capital, and automakers spent like the party was never going to end. Suddenly building the third-generation RX-7 — the world's most advanced twin-turbo rotary sports car — seemed like the most natural thing a small car company hailing from Hiroshima could do. On this side of the Pacific, however, there was no context for the sudden influx of unusually tricked-out Japanese hardware flooding American dealerships. And none of the Japanese sports cars of the era was more unusual than the FD-generation Mazda RX-7, imported from 1993 to 1995 (and continuing on in Japan until 2002). Although the island nation's economy was headed on a downward spiral by the end of 1990, Mazda was in no position to pull back and walk away from the development dollars that had already been spent on its latest RX-7. As a result, Americans were able to briefly bask in the glow of one of the most unique engineering experiments ever unleashed on unsuspecting buyers. For its time, the Mazda RX-7 was a spaceship. With fluid lines that screamed "exotic," it joined the NSX in showing that supercars didn't have to have European blue blood running in their cooling systems to elegantly snag eyeballs. The twin-rotor, 1.3-liter 13B-REW situated behind the RX-7's front axle revved all the way to 8,000 rpm on its quest to produce 255 horsepower and 217 pound-feet of torque, with a pair of sequential turbos handing boost duties back and forth around the 4,500 rpm mark. A five-speed manual gearbox was standard with the FD (a four-speed automatic was optional), as was a curb weight in the neighborhood of 2,800 pounds — nearly 500 lbs less than the contemporary Toyota Supra. Significant figures for the era, to be sure. While they might pale in comparison to the average sports car today, slide into the RX-7's cockpit and drive the car, rather than just crunch the numbers. You'll quickly discover what can be accomplished when the company that engineered the Miata pulls a full John Hammond and "spares no expense" developing a world-beating sports car platform. The 1993 Mazda RX-7 I've been loaned from Mazda's classic collection is an R1 car, which means tighter suspension tuning, a few cosmetic upgrades, and a Competition Yellow paint job.