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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Autoblog Podcast #396

Episode #396 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Chris Paukert talk about the 2016 Mazda MX-5 Miata, the 2016 Jaguar XE, and the 2015 Lexus RC. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening!
Autoblog Podcast #396:
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Flyin' Miata is building a V8-powered MX-5 ND

It's cold in many parts of the country, but this V8-swapped 2016 Mazda MX-5 Miata that Flyin' Miata is developing has us dreaming about throwing on a parka and taking a very brisk drive. This beast is the product of the talented folks at Flyin' Miata, but we can't get too excited just yet. According to the company's brief Facebook post, this is just a dummy V8, placed under the Miata's hood to confirm fit. Judging by the photo, the engine fits like a glove. "There's still a long way to go before this is a real thing," Flyin' Miata writes, but the company admits everything looks "very promising" so far. The post doesn't mention any details about the estimated specs, but Autoblog reached out to Flyin' Miata for more information about this intriguing build. Keith Tanner, one of the mad scientists who shoehorns V8s into Miatas at the Colorado outfit, told us that Flyin' Miata is looking at both the LS3, which will provide between 430 and 525 hp, and the LT1 which is 460 hp out of the box. A supercharged LT4 is also being considered, but as Tanner put it, "that might be a little nuts" in a car as light as the ND. In any of these engine configurations, Tanner estimates the V8-swapped ND should comfortably be a sub-4 second to 60 mph car. The transmission will be a Tremec T56 Magnum six-speed manual. The suspension, brakes, fuel system, cooling system, and the chassis itself will all be beefed up to handle the power, as per normal FM practice. The one question mark is the rear end, as the ND's existing one simply won't be up to the task of putting that much horsepower to the ground. The 2016 Miata was one of the best cars we drove in 2015, but Flyin' Miata knows how to turn a standard MX-5 into an absolute hotrod with the company's LS3 V8 conversions for earlier models. Imagining the more modern chassis from the latest generation with a massive dollop of more power is an exciting thought. We can't wait to see how this project turns out. Related Video: