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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Japanese automakers ramping production for renewed American sales

The 2011 earthquake and tsunami that struck Japan took quite the toll on the automotive industry in that nation. Not content to lean on that tragedy as excuse for slagging sales, the Japanese automakers are planning on a major production expansion in North America. The aim is to reclaim the market share lost from the Tsunami-based dip, and overcome a dollar/yen exchange rate that makes exporting to America unprofitable.
Following the Tsunami, Japanese automakers ramped up production in their North American facilities to compensate, but according to Automotive News, Nissan, Honda and others have all reported plans for still-further increased production in the year ahead. As part of this ramp-up, Mazda will open a facility in Salamnca, Mexico before March of 2014. Part of that increase in output is 50,000 units of a Toyota-badged compact car, which Mazda will produce.
Other Mexican production facilities opening include a Honda plant, which will open in Spring 2014 in Celaya, and a Nissan plant, set to open later this year in Aguascalientes. Nissan also said that it will need another plant in North America within the next five years. According to Nissan Boss Carlos Ghosn, the company aims to raise its stake in the US market from 8 percent to 10, and adding production will help achieve that goal. Even Mitsubishi is aiming to boost production at its Normal, Illinois plant. Production of the Outlander Sport is currently at 50,000, which Mitsubishi wants to raise to 70,000.

Infiniti QX60 AWD vs. Mazda CX-9 Signature

In certain ZIP codes around Dallas, Chevy's Suburban remains the Official SUV of Texas, but Infiniti's QX60 could be the Official Crossover. The Pathfinder-based three-row is everywhere. And while its popularity is based on transporting kids and their stuff, the QX60 is a more urban Suburban. Mazda's CX-9 is not as ubiquitous as the QX60 in McMansion driveways, but it has been making inroads into the near-luxury segment with its near-luxury spec. The CX-9's second generation has obviously upscale intent, in the sheetmetal and throughout the top-line Signature interior. And the prices of these two cars are surprisingly close. INFINITI QX60 AWD: The sheetmetal differentiating Infiniti's QX60 from its volume-oriented Nissan donor is attractive. The changes are subtle, and in profile the Pathfinder and Infiniti are almost identical, but the eye is drawn to the differences in the grille and D-pillar. The Infiniti has a luxury vibe with a more athletic stance. The QX60's interior surfaces seem upscale, but if you want wood it will cost you. In "building our own" and opting for graphite leather with maple trim, the wood requires another $12,000(!) of mandatory packages, including Infiniti's Premium and Premium Plus packages ($1,800 and $2,900, respectively) and $7,300 of Deluxe Tech. So, wood? We wouldn't. But if you do, know the QX60 won't match the larger QX80 in presence or passion, but it is certainly something beyond a rebadged Pathfinder. For you and your passengers, there is 156 cubic feet of interior room; with the second and third rows folded, you can accommodate 76 cubic feet of cargo. Like in most crossovers, that third row is best used by young kids, but taking six adults to lunch won't require too much gymnastics – or chiropractics. On the road, the QX60 is known more for comfort than composure; this isn't an old Buick, but neither is it a BMW. Nissan's 3.5 liter V6 produces generous power (295 horsepower and 270 pound-feet of torque), but it's transmitted to either the front wheels or all wheels via a CVT (continuously variable transmission). Nissan has tried to mitigate the quirkiness, but it's a CVT all the same. At a well-equipped base of $44,000, we like the QX60. But start adding options, and you can approach $60,000, which is real money even in the better ZIP codes. MAZDA CX-9 SIGNATURE: This, ladies and gentlemen, is dramatic. Mazda has absolutely nailed it. Using Mazda's KODO design language on a large platform could have gone wrong.