2003 Mazda B3000 Ds on 2040-cars

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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Mazda helps coronavirus fight with free oil changes for all healthcare workers

During the hard times caused by the coronavirus pandemic, automakers are helping any way they can, big or small. Mazda is one of those offering support specifically for the nation's healthcare workers who are risking their own lives in order to save others. Mazda calls it the Essential Car Care Program (ECCP), and it offers free upkeep to any healthcare workers with a car, not just a Mazda. Through the ECCP,  Mazda is offering healthcare workers free oil changes and "enhanced cleaning services." The program begins April 16, 2020, and will run through select participating dealerships. To repeat, this is not only for people who drive Mazdas, it's for anybody working in healthcare. Mazda says it is "available for most makes and models from other manufacturers," excluding exotics, classic cars, off-road vehicles, and vehicles that take more than eight quarts of oil. The offer is available for service on one car per program period. The program, for which Mazda will donate a minimum of $5 million, was inspired by Mazda dealerships that independently offered similar perks to local healthcare workers. Those eligible for free services include anybody who works at the following facilities:   Hospitals, urgent care, surgical centers, birth centers Healthcare providers, doctor offices, medical clinics, medical offices, medical centers, medical facilities, health systems Mental health providers, addiction treatment centers Assisted living, long-term care facilities, nursing homes, hospice homes, adult care homes, home health agencies Public health agencies Medical laboratory and research centers Medical equipment providers Orthopedic and other rehabilitation centers including physical therapy and chiropractic Blood banks Telehealth providers All workers need to do is show proof of occupation, and they're in. In addition to the oil change, the enhanced vehicle cleaning will use EPA-approved cleansers on high-touch interior surfaces, as well as exterior surfaces.  The ECCP runs through May 4, 2020. Read full details on the ECCP fact sheet. Related Video:

Mazda's next-gen SkyActiv engines will drop spark plugs in favor of high compression

Homogeneous charge compression ignition, or HCCI, is the black art of internal combustion engines that aims to produce diesel-like fuel efficiency for the cost of gasoline. Although some of its competitors have developed and subsequently given up on the tech, Mazda confirmed that the next-generation of SkyActiv engines will employ HCCI technology, improving fuel economy by 30 percent and at the same time reducing exhaust emissions. According to Nikkei, a new SkyActiv family of engines is set to debut under the hood of the next-gen Mazda3 sometime in 2018 before making its way into other vehicles. In simple terms, an engine that uses HCCI burns the air/fuel mix using pressure instead of with spark plugs, just like a diesel. At 14:1, Mazda's gasoline engines already have some of the highest compression ratios out there, but a move to HCCI means cranking up the compression to 18:1. While the tech sounds relatively straightforward, using HCCI means dealing with a number of side issues. It's one of those "on paper" ideas that compounds problems when put into practice. Heat, revs, and fuel must all be carefully managed as gasoline doesn't burn the same way as diesel. Mazda is mum on details, but the automaker seems confident that the issues have been sorted. If the new engines do indeed make it to market with HCCI, Mazda will have out-engineered GM, Daimler, and Hyundai, all of which have tried and failed to develop HCCI engines in a cost-effective package. With the market moving towards electrification, it's interesting to see Mazda still focusing so heavily on traditional internal combustion gasoline engines. It's an indication of where they see the market heading for the next few years. Although the automaker has been hesitant to move forward with hybrid and electric powertrains, Nikkei also reports that Mazda will begin mass production of EVs in 2019. Related Video: