1991 Mazda Cab Plus B2600i on 2040-cars

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Premium design and diesels: Mazda may be the next VW

At the Chicago Auto Show, we had a chance to sit down with Jacob Brown, a Mazda PR representative, and Jacques Flynn, a lead exterior designer at the company, to talk about design and where the company is going. One of the themes of our discussion was the company's desire to move its lineup toward a more premium, upscale feel and image – both in terms of vehicle design and powertrains. We realized the company may be looking to take a page from Volkswagen's American playbook, positioning itself as a prime purveyor of affordable, upscale – and most importantly, fun to drive – automobiles. In the case of design, Flynn talked about how Mazda's KODO design language is going to evolve; that the goal is to simplify and refine the look. We discussed the CX-5 as an example of this evolution. Flynn pointed out that the goal was to add more refinement and simplicity, and showed how Mazda achieved this on the CX-5 by straightening the curves from the previous model to give it more visual length and a more taut shape. The grille also was given more depth and detailing, which isn't simplified per se, but does provide a more premium look. View 9 Photos Mazda's upcoming diesel engines are another piece to Mazda's premium puzzle. The company will finally offer a diesel on the CX-5. While Mazda planned not to use urea-injection, it finally resorted to the system so the engine could both meet performance benchmarks and emissions standards. In addition to the efficiency of the engine, Brown said that diesel engines have a premium nature for buyers. This is due in part to the luxury automakers that mainly offer them in the US, such as BMW and Mercedes-Benz, and to the fact that the technology will add some cost to the product. If all of this sounds familiar, it's because you know these characteristics used to describe Volkswagen: a company known for upscale, affordable cars, providing great driving dynamics – and formerly, for efficient and fun-to-drive TDI diesel engines. While we didn't touch on the driving experience of modern Mazdas in our interview, you can simply look at any of our reviews to see that we generally like what the company builds. The only downside is that we may have to wait a while for some models, and others may never show up here. Brown and Flynn both said that the Mazda2 is unlikely to be offered in the US as anything other than the Toyota Yaris iA, since it's hard to convince people that a subcompact is premium. No surprise there.

Fiat reconsidering Mazda-based Alfa Romeo roadster? [w/poll]

Alfa giveth and Alfa taketh away. With apologies to Job (he has gone through a lot, after all), that's how things are looking at the Italian automaker - whether it's the promise of new products or its impending return to the North American market. But it's especially true when it comes to new roadsters.
While Alfa Romeo is expected to unveil the 4C Spider at the Geneva Motor Show this week, reports are now suggesting that its other roadster project is being called into question. That project is a joint venture between Fiat and Mazda, which was set to produce a version of its next MX-5 Miata as an Alfa Romeo, and was even changing the design to accommodate Alfa's requirements.
Now it appears, however, that the whole project in doubt. The problem seems to stem from Sergio Marchionne's pronouncements that, as long as he's in charge, there won't be an Alfa Romeo built outside of Italy.

Perk up your Mazda Miata with BBR's new 248-horsepower turbo kit

For three decades, enthusiasts have argued whether the Mazda MX-5 Miata needs more power. For its part, Mazda seems fine with leaving the Miata as is, even reducing the horsepower from the third- to fourth-generation models, though the car lost a little weight. That's where tuners like BBR in the UK and Flyin' Miata here in the US step in, offering aftermarket solutions for those that crave a little more grunt. BBR announced today that its new 248-horsepower Stage 1 turbo kit is ready and waiting for the new 2.0-liter-powered ND Miatas, including the new Miata RF. BBR's first Miata turbo kit was released all the way back in 1990. Since then, the shop has been tuning and honing its craft, releasing ever-more potent variations its comprehensive power kit. This new version, like the previous ones, focuses not only on adding more power but maintaining the level of drivability and refinement you expect from all Miatas. The Mazda electronic safety features are retained, and the team is working on CARB emissions approval. That said, with BBR tune an ND Miata will hit 60 mph in just 5.0 seconds, roughly two seconds quicker than stock. To get the peak 248 horsepower and 236 lb-ft of torque, BBR does more than simply slap on a big turbo. In 2014, BBR began using a Mazda3 as a development vehicle in preparation for the new Miata's launch. A twin-scroll turbocharger is mounted onto a custom cast-iron manifold. A front-mounted aluminum intercooler keep things cool and doesn't require cutting up the bodywork. The engine breathes in through a K&N air filter and exhales through a stainless steel downpipe. The whole thing is controlled by BBR's Starchip / EcuTek RaceRom ECU software package. Other upgrades include silicone turbo pipes, an aluminum battery tray, a recirculating piston type dump valve, a carbon-fiber heat shield, and stainless steel oil and water lines. BBR is offering extended warranties from 12 to 36 months. In the US, the sole distributor is Flyin' Miata in Colorado. At $5,695, it's not a cheap proposition, but it is less expensive than one of Flyin' Miata's V8 swap kits. Less expensive (and less potent) performance kits are also available. Related Video: News Source: BBR Aftermarket Mazda Convertible Performance turbo tuner tuning