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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Consumer Reports digs Mazda3, disses Jeep Cherokee

Consumer Reports has just rendered its verdict on two of the more important cars to launch this year - the Mazda3 and the Jeep Cherokee. Considering the value a "Recommended" rating carries with the public and the viciously competitive markets these two cars compete in, Consumer Reports' view could have some impact on their initial success.
For Mazda, that's a good thing. CR spoke quite highly of the Zoom-Zoom brand's compact sedan and hatch, testing both models, and citing the excellent fuel economy and snickety-snack manual shifter as high points. Downsides to the 3 included a ride that is agile but "nervous," a bit too much noise and a cramped back seat. Still, the 3 was good enough to earn its place in the ranks of the "Recommended."
The Jeep didn't fare quite so well, with CR calling the polarizing CUV "half-baked." Although both engines were tested, the magazine called the 2.4-liter four-pot underpowered and its nine-speed automatic unrefined and unresponsive. That's particularly damning, considering the 9AT's role in future Chrysler products, including the extremely important 200. Overall, the Cherokee missed out on the coveted "Recommended" rating.

2019 Mazda CX-5 Review and Buying Guide | The driver's choice

The 2019 Mazda CX-5 stands out in an ever-expanding field of similarly sized compact crossovers. There are several good options for shoppers looking to replace the traditional family sedan with something that sits up a little higher and offers some added utility via a reasonably sized open cargo area instead of a closed-off trunk. But if you really enjoy spending time behind the wheel, there isn’t a small crossover that can match the Mazda CX-5Â’s blend of excellent driving dynamics, practicality and affordability. For that reason, weÂ’d suggest that everyone shopping in this segment should take the CX-5 for a test drive. WhatÂ’s new for 2019? The CX-5 gets its first significant update since being completely redesigned for 2017. There are two new engine choices. A 2.5-liter turbocharged four-cylinder is the more powerful option the CX-5 has always needed, while the new 2.2-liter diesel engine is the answer for those who want better fuel economy. Every CX-5 benefits from a retuned suspension setup and MazdaÂ’s G-vectoring Control Plus system, which are intended to improve the 2019 CX-5Â’s handling. A revised infotainment system loses its touchscreen capability but now offers Apple CarPlay and Android Auto capability (it is not, however, the all-new and greatly improved system found in the Mazda3). Also new for 2019 is a top-spec Signature trim level that adds a layer of wood and chrome trim to the interior to go along with attractive brown leather upholstery and a 360-degree camera monitor. A set of 19-inch Dark Silver aluminum wheels and unique badging round out the noteworthy Signature upgrades. WhatÂ’s the CX-5's interior and technology like? The CX-5 boasts a handsome, upscale design with materials to match. The cabin conveys the more premium vibe that Mazda is increasingly shooting for – it also makes a more emotional connection than the typical cardboard box on wheels. Its top two trim levels, Grand Touring Reserve and Signature, boast seats that are heated all around and ventilated up front, covered in high-quality leather with contrast French stitching. There's stitching on the dash too, though it goes through rubbery stuff. The padded and stitched pleather on the doors and center console are a nicer touch, as is the subtle dark wood and alloy trim – especially the air vents that seem to jut out from within the dash.