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New Mazda3 looks just like Mazda Kai concept in spy photos

Just a couple of weeks before the official reveal, one of our spy photographers caught the next-generation Mazda3 out testing in minimal camouflage. The car was a hatchback model, testing alongside a VW Golf and Audi A3, and was only wrapped in thin vinyl. As a result, we can clearly see that the new compact Mazda hatchback looks just like the stunning Kai concept from last year's Tokyo Motor Show. The car features effectively the same nose and profile of the concept. The main grille is larger than the current model, and it leans forward aggressively. The windshield is very low and sleek. The rear portion of the car is dominated by the very thick C-pillar that leans far forward, augmenting the car's athletic stance. The window sill at the rear kicks up sharply, and the rear window doesn't wrap around or bulge out, giving the car a very tight, taut shape. It's not just the outside of the 3 we get to see. We get a good look at the interior. It also looks very much like the Kai's interior, with the focus being the driver. The gauges are flanked by air vents that blend into the shape of the instrument binnacle. The rest of the dashboard is left as uncluttered as possible. The climate controls and vents all reside in the same long horizontal plane. The infotainment screen, which appears to be touch-sensitive based on one spy photo, is canted toward the driver. Mazda's rotary controller does return, as seen in the center console. Also in the center console is the manual shift knob, which we expect, or at least hope, will continue to be available in the U.S. We'll have answers to all our questions about the Mazda3 at the end of this month when it makes its debut at the L.A. Auto Show. We'll also see the sedan version of the car. The powertrain is the biggest mystery at the moment. Mazda showed the Kai with the Skyactiv-X engine, Mazda's spark-controlled compression-ignition gasoline engine. We've driven a development car with the engine, and Mazda seemed to intend the new Mazda3 to use it, but we're not sure if the engine will be ready for the car's launch. If not the Skyactiv-X engine, or perhaps in addition to, Mazda will probably use versions of its current engines. It could carry-over the naturally aspirated 2.0-liter and 2.5-liter four-cylinders currently used. The latter may use the cylinder deactivation now used on the Mazda6 and CX-5. We would love to see the company finally offer the turbocharged 2.5-liter engine from the Mazda6, CX-9, and now CX-5.

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

This is the 2017 Mazda MX-5 RF targa-roof fastback

We knew Mazda was going to introduce a new Miata variant ahead of the 2016 New York International Auto Show, but the smart money was on a power retractable hardtop version that largely mirrored the last-gen car's folding number. So it was a surprise when the new 2017 Mazda MX-5 RF – retractable fastback – drove onto the stage sporting wild buttresses and a hide-away targa roof panel. The buttresses lift up and swallow the rear window and roof panel in a matter of seconds, and then the buttresses snug back down. This leaves a hoop spanning the buttresses, but at least it's done up in black to be less visually apparent. The result is more of a targa roof experience, rather than the previous PRHT which gave occupants essentially the same experience as the soft-top with the top down. No matter. The result is stunning, and will differentiate the RF even more from the standard MX-5. Mazda designers took extra care to make sure the interface between the MX-5's dramatic fenders and the trailing edges of the roof support provided enough visual drama. Mission accomplished, we'd say. We can't take our eyes off that part of the car. View 13 Photos As you might expect, mechanical changes seem to be minor, although we'll be asking for detailed specs. Both the 1.5- and 2.0-liter engines will be available globally, but only the 2.0-liter Skyactiv-G engine will be sold in the US. The roof can be operated at up to 6.2 mph. Mazda claims the truck space is unaltered from the soft-top model. We don't yet know how much, if any, the RF's mechanism adds to the bantamweight roadster, nor the premium it'll command. Expect those details closer to launch. Related Video: