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Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

Mazda RT24-P brings KODO style to the Rolex 24 at Daytona

In addition to its new CX-5 crossover, Mazda revealed its new racecar, the RT24-P, at the Los Angeles Auto Show. The car has been designed for the Daytona Prototype international (DPi) class in IMSA's WeatherTech SportsCar Championship and will make its racing debut at the Rolex 24 at Daytona. It was designed using Mazda's KODO design language, which the brand has so successfully applied to its road-going cars. The racer's relation to Mazda's production cars is made obvious by the small five-point grille at the tip of the RT24-P's nose. While plenty of credit needs to go to the stylists and aerodynamicists at Mazda and Multimatic, one of the companies Mazda partnered with on the car, some of the credit needs to go to IMSA's new DPi rules for 2017. The new DPi class is very similar to the LMP2 class that it competes with in the WeatherTech series, with some noteworthy differences. The DPi class allows manufacturers to create unique bodies and engine packages for one of the four chassis available. The LMP2 class requires competitors to use the chassis companies' bodies, and are restricted to one engine package. View 14 Photos As for the powertrain, the Mazda RT24-P uses a turbocharged 2.0-liter four-cylinder that puts out roughly 600 horsepower. Mazda used the same engine in its P2-class race car last season. Mazda's body and engine will ride atop a chassis developed by Riley Technologies and Multimatic. You may remember that latter company as the one that developed the awesome spool valve shocks on the Chevrolet Colorado ZR2. The RT24-P will be campaigned by Speedsource, a company that has been racing Mazdas in American endurance racing for years, including last year's P2 cars. Considering Mazda's success in making such a cool race car, we're excited to see what other manufacturers do with the extra design freedom of the DPi class. Both Chevrolet and Ford competed last year in the WeatherTech prototype class with Daytona Prototype-style cars, and Honda competed with an LMP-style racer. Depending on what other makes decide, this year's WeatherTech line-up could have some nifty designs. Related Video: Related Gallery 2017 Mazda RT24-P race car View 9 Photos News Source: Mazda, IMSAImage Credit: Live photos copyright 2016 Drew Phillips / Autoblog Motorsports LA Auto Show Mazda Racing Vehicles Videos Original Video 2016 LA Auto Show

2019 Mazda3 AWD First Drive Review | Unconventionally incredible

Here's some quick consumer advice: If you were considering buying one of those "premium" AWD compact sedans like the Audi A3 Quattro or the Mercedes CLA250 4Matic, don't you dare, because the 2019 Mazda3 AWD is a far better car than either. And you can have one for under $25,000. Not only does the little Mazda have an interior far nicer than any of its actual competitors, it also drives better than almost all of them, and it's prettier than any car at this segment has a right to be. (I'm talking about the sedan here, not the Mazda3 Hunchback Hatchback.) In short, if you need all-wheel drive but hate the idea of a wasteful, copycat SUV, or if you want a compact sedan and don't want your friends to think you're in a rental car, buy a new Mazda3. Got it? Good. That was easy. But for those of you who want to know how the Mazda3 AWD became so special, I need to give you some background information. Specifically, I need to tell you about my friend John, because we all have a friend like John, and Mazda is like John. John is a genius. Like, a certified, bona-fide human supercomputer. He understands more about most subjects than experts on those subjects. And he walks straight into a wall three times a day. Mazda and John have a lot in common. You might look at some of the things they do and think they're not paying attention. But if you take the time to dig deeper, you learn that there's amazing stuff going on beneath the surface. For example, you might wonder why the Mazda3 has two fuel gauges, one analog and the other a digital facsimile of that analog gauge, four inches apart. Or you may scratch your head that Mazda finally installed Apple CarPlay and Android Auto functionality, only to get rid of the touchscreen those systems are designed to use. You might wonder why a powertrain designed from stem to stern in the name of efficiency — we're talking cylinder-deactivation on a four-cylinder! — can't match the fuel economy of most of its more traditionally engineered competitors. And then you walk towards this car and momentarily forget all of this. The Mazda3 sedan oozes sex appeal. Open the door, get in, and you'll plunk yourself into a seat that's positioned like it's in a sports car: your hips are low, the steering wheel is squarely in front of you, and your legs aren't bunched against a firewall that's a foot too close.