1997 Mazda 626 With 99.6k Miles on 2040-cars

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Mazda engineer explains why there won't be a Mazdaspeed3

When Mazda put the new, beautiful Mazda3 on its stand at last year's L.A. Auto Show, it didn't take long before someone asked about a Mazdaspeed3. It took even less time for the Japanese automaker's new global boss, Akira Marumoto, to cite his company's small size and say, " [My] answer would be no." During first drives of the compact hatch last month, Road & Track asked Mazda development vehicle engineer Dave Coleman what Mazda would need in order to resurrect an MPS version. Coleman detailed a few reasons for the Mazdaspeed's continued hiatus, the prohibitive cost foremost. But another hitch is that the Mazdaspeed we'd get now isn't the Mazdaspeed enthusiasts would want. Coleman told the magazine, "If we had an engine on the shelf that would fit that properly, then we could talk." But the price to develop an engine and supporting hardware to do the car right isn't in the budget for an automaker of Mazda's size. Perhaps more important, though, present-day Mazda wouldn't — and couldn't — whip up another raw, rapid hatch. The competition, and consumers, have changed. "Even the Mazdaspeed 3, in its last iteration, came out as raw as it did due to the constraints," Coleman said, and today's market won't put up with that kind of buzzy, excitable uncouth anymore. The question is, even if Mazda had the money, do the buyers pining for a zoom-zoomier Mazda3 want the mature, composed hot hatch they'd be offered? Head over to Road & Track to read Coleman's take on the matter, and how he lays out the gap that would swallow any potential MPS as, "What you think you want is rawness. What you really want is responsiveness and directness." Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

The spirit of these 7 weird Mazdas lives on in today's cars

HIROSHIMA, Japan — When visiting the Mazda Museum in Hiroshima, housed amidst the company's main manufacturing site on the shore of the Enko River, you can follow Jujiro Matsuda's early 20th century entrepreneurial path from artificial cork manufacturer to machine and machine toolmaker, to motor vehicle producer. But probe a bit deeper into the exhibits, and you can uncover more than just a chronicle of corporate achievements: delightfully weird outliers, paragons of oddball design, engineering and marketing solutions It's looking at these delightful misfits that really illustrates Mazda's tale. You can also see precisely how many of these vintage conveyances led directly (or indirectly, or obtusely) to Mazda's most iconic American-market cars and trucks. Our seven favorite precursors, and their lovable successors, are listed below. 1931 Type TCS/Mazda B-Series Mazda's first vehicle was this little three-wheeler, powered by an air-cooled, one-cylinder motor. Because the company lacked a distribution network at the time, the trucklet was marketed by Mitsubishi; hence the three-diamond pattern on its side. All of this is very reminiscent of the company's eventual foray into the U.S. market, where its sales were spearheaded by compact pickups. The B-Series, which was one of the first Mazda vehicles available in the U.S., arrived in 1972, and stuck around through the first decade of the 21st century. Like its partnership with Mitsubishi, Mazda teamed up with stakeholder Ford to market this little truck as Ford's first small pickup, the Courier, the precursor to the Ranger. There was even a rotary-powered B-Series for a few years, but we're getting ahead of ourselves. 1968 Bongo Van/Mazda5 The Bongo allegedly was the first one-box van design in Japan, and apparently it was so popular that the name Bongo became, for a period of time, the generic metonym for the category—the way that Kleenex is a stand-in for all facial tissue. With a tiny rear-mounted engine and a planar expanse of metal to push around, it was not particularly fast, but it was both spacious and innovative. The same could be said of the brand's mini-minivan, the Mazda5, which was available for a couple of generations in the States in the Aughties. Sadly, the name 5 never caught on as a synonym for fun-to-drive family hauler, at least not yet, and the category itself (like nearly every other car category) was crushed in America by the rise of the crossover.

Mazda and Clemson collaborate on Deep Orange 3 concept

There are school projects, and then there's the Mazda Deep Orange 3 Concept Car, a one-off built by Clemson University automotive engineering students and designed by Frederick Naaman from the Art Center College of Design in Pasadena. Clemson students unveiled the chassis at the 2012 SEMA show in Las Vegas, although this is the first showing of the car fully clothed.
Sporting a unique hybrid powertrain that can automatically switch between front-, rear-, and all-wheel drive. A gas-powered engine handles the fronts, while the rears are powered by an electric motor and a battery pack. The Deep Orange 3 also has an unusual three-plus-three layout, making it a much cooler version of your parent's old Vista Cruiser. The exterior sheetmetal clearly follows Mazda's established design language, and looks like it could easily pass for a five-door version of the Shinari Concept. It really is a great looking vehicle.
The Deep Orange 3 was part of Clemson's graduate-level auto engineering program, and is a regular partnership between the east coast school and the Pasadena-based design college's students. Clemson, Art Center and Mazda will be showing the Deep Orange 3 at the Center for Automotive Research Management Briefing Seminars in Traverse City, MI, from August 5 to August 8. Click through for a press release from Clemson University.