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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Ken Block's Gymkhana 8 to feature Dubai Police cars?

Yesterday we showed you the shiny Ford Fiesta that Ken Block will slide, spin, and hoon through the next Gymkhana video. In case the image above isn't clear, that video will drop at midnight EST on February 30th on the Ford Performance YouTube channel. We don't know all the entire premise of the video yet, but this Tweet from the man himself reveals that the video will be set in Dubai. Block is standing on the Fiesta we saw yesterday, and arrayed behind him are a handful of those famous Dubai Police cars you're probably familiar with. The force has a fleet of sportscars and supercars, and the purpose is outreach and goodwill among its citizenry, not necessarily the pursuit of criminals. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. From left to right, we can see a Maserati GranTurismo, Porsche 911, what looks to be a Nissan GT-R obscured by Block's Fiesta, a McLaren (likely a 650S), Ford Mustang, and a Ferrari 599 of some ilk. Will they take part? Maybe Block will try and run from what might be the most horsepower-intensive police fleet in the world. We'll have answers (and a few minutes of pure Block hooniganism) in a few days. Related Video:

2021 Maserati Quattroporte Trofeo First Drive Review | For the Ferrari faithful

Maserati is fighting hard for relevance right now. Its car lineup is severely dated with both the Quattroporte and Ghibli. The Levante faces more accomplished competition. At least there is hope on the horizon in the form of the Alfa — ahem, Maserati — MC20 mid-engine supercar and high-tech Nettuno engine. Plus, with the Grecale crossover soon to come, there could be brighter days ahead. ThatÂ’s tomorrow, but today we still have the vanguards of the early 2010s. The current flagship, more or less by default, is the big Quattroporte, and Maserati is giving it the Trofeo treatment for 2021 in an effort to bring it back onto our radar. Previous to now, the Trofeo trim was limited to the Levante. In the Quattroporte, the Trofeo formula is similar. It plops in the unbridled version of the Ferrari-sourced 3.8-liter twin-turbo V8 engine — red wrinkle paint and all — making 580 horsepower and 538 pound-feet of torque. It is, without a doubt, the brightest and best part of this car. The most potent version previous to now was the Quattroporte GTS with its 530-horse version of the same Ferrari V8. Very little is done to the exterior to let you know this Quattroporte is the Trofeo apart from the script on the front fenders that are accentuated with red-painted side air ducts. Beyond this, the C-pillarÂ’s Maserati logo gets a red lightning bolt, and more carbon fiber trim is used throughout. It also comes with 21-inch forged aluminum wheels, a glossy black grille finish and the same restyled taillights applied throughout the 2021 Quattroporte lineup. Unlike “look-at-me” performance offerings from Mercedes-AMG or BMW's Alpina, MaseratiÂ’s Trofeo is notably subtle. This not only goes for the Trofeo extras, but the Quattroporte in general. The big trident in the grille announces its presence, but just as it's been from the beginning, the current-generation Quattroporte simply fades into the background in a parking lot. Our test car's beige paint certainly doesn't help. While most prefer their big luxury sedans to be restrained and tasteful, aren't Italian sedans supposed to have a certain degree of excitement and flare?  At least the Trofeo will be recognizable by the sound it makes. Even with a pair of turbochargers attached, the Ferrari engine and exhaust note are unmistakable. Although the V8 is the same basic engine as the Levante Trofeo's, the Quattroporte version gets new turbochargers, stronger internal components and new camshafts and valves.