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Step inside the secret lab creating Maserati's future

MODENA, Italy – Driving Maserati's raucous GranTurismo MC and the effortlessly quick Levante SQ4 back to back feels like traveling through time. Horsepower doesn't go out of style, but a user interface quickly does, and the GranTurismo looks like it's from another era in that respect. Designers, engineers, and executives are busily orchestrating a transformation that will ensure the 105-year old firm's next leap forward is even more dramatic. Autoblog went behind the scenes in Maserati's Innovation Lab – which has never been opened to outsiders before – to find out how the looming metamorphosis will shape Fiat-Chrysler Automobiles' (FCA) flagship brand. Maserati is on the brink of a ground-up redesign that will take it into new segments of the market, and diversify its powertrain palette. We heard the term electrification used on many occasions during our visit, though company officials resorted to automotive omerta when we asked for additional details. An earlier product plan reveals every upcoming addition to its line-up will be available with an electric powertrain, and there will be quite a few cars to electrify. Historically a small, almost niche automaker, Maserati is on track to release five new models between 2020 and 2023, including a second SUV positioned below the aforementioned Levante, plus replacements for most of its current cars. Technology is playing a significant role in Maserati's renaissance. The company's four-year-old Innovation Lab is home to simulators capable of reproducing six months' worth of wear and tear in two weeks. Engineers can dial in a variety of situations, locations, and road conditions, ranging from a winding country road in France to a busy highway in southern California. They can digitally insert potholes, add rain or fog at the push of a button and remove either just as quickly, and put virtual prototypes on a long list of race tracks around the world, including the Nurburgring. Digital wind tunnels help the team test future cars well before they're built. This approach saves time and money, explained Luca Dusini, the man responsible for Maserati's vehicle dynamics testing and simulation. Making every dollar and each minute count is key to pulling off such an ambitious overhaul. 90% of development work is carried out on the various simulators, according to Dusini. This is significant, because Maserati is developing most of the technology it will pack into its future models from scratch.

UPDATE: Stellantis says it is not selling Maserati

In a joint statement, Stellantis and Maserati have refuted reports that the Italian brand could be sold: Stellantis has no intention of selling the Trident brand, just as there is no intention of aggregating Maserati within other Italian luxury groups. Stellantis restates its unwavering commitment to Maserati’s bright future as the unique luxury brand within the 14 Stellantis brands. Maserati is in a transition period toward electrification with its Folgore BEV program: today the Trident offers GranTurismo and GranCabrio in ICE and BEV versions, Grecale in ICE, mild-hybrid and BEV versions, while we confirm that successors of the Quattroporte and Levante are also in preparation. Maserati's mission is to write the future of mobility through the best performance in the luxury segment, focusing on the desires of its customers. To achieve its goals, the brand precisely targets a highly specific audience. Maserati is therefore setting up a series of initiatives to expand its presence in the global market, to strengthen its brand image and to underline the uniqueness of its products. Maserati is facing a major challenge and must remain focused on its objectives in the coming months. Stellantis reaffirms its commitment to its entire portfolio of 14 iconic brands and recalls that each of them has a 10-year horizon to build a profitable and sustainable business, while recognizing that market volatility and temporary situations may cause fluctuations. The original story continues: Maserati posted disappointing sales and revenue figures shortly after Stellantis CEO Carlos Tavares warned that the group can't afford to have brands that don't make money. While nothing is set in stone, one of the group's executives said that selling the brand isn't off the table. Industry trade journal Automotive News Europe (subscription required) learned that Maserati sold approximately 6,500 cars globally between January and June 2024, down from around 15,300 units during the same time period in 2023. It posted an adjusted operating loss of ˆ82 million (about $88.7 million) during the first six months of the year, compared to a profit of ˆ121 million (about $130 million) in 2023. "The first half has been disappointing," admitted Natalie Knight, the chief financial officer at Stellantis, on a call with journalists.

Maserati MC20 appears in artsy, blurry teaser

Maserati said it's entering a new era. Judging by these teaser shots of the a camouflaged MC20 prototype supercar, it's clear Maserati plans to strut its way into that new era con il coraggio and braggadocio. Maserati took its future flagship to the Piazza degli Affari in Milan, for a set of mostly blurry photos in front of Italian artist Maurizio Cattelan's sculpture called "L.O.V.E." Maserati called the artwork "a symbol of Italian audacity in international contemporary art," for the sake of clarity, we'll call it a giant marble bird flipped at anyone who might ask, "You talkin' to me?" The MC20 is thought to be built around the carbon chassis laid up for the 4C, stretched lengthwise and across to create an overall larger package. We can't tell much about the real masterpiece in the photos, but it is clear the MC20 prototype has shed its gawky bodywork borrowed from the Alfa Romeo 4C to slip into something more comfortable. A very Maserati nose leads with a large grille and sits prominently ahead of the other bodywork. Behind that, an Italianate supercar form combines plenty of intakes, deep side skirts, a seamless rake to the backlight, and a short rear overhang. In back, powertrains developed at Maserati and for Maserati should make all sorts of lusty noises. The top powertrain is expected to be a hybrid V6 with three electric motors and around 600 horsepower, there's hearsay about an all-electric model, and rumors of a turbocharged V8 won't die. The only gearbox mentioned so far is an eight-speed dual-clutch shooting power to the rear wheels. Autoevolution believes the hybrid engine will translate into a sprint to 62 miles per hour in around two seconds and a top speed beyond 186 miles per hour, just the kind of giddy-up one would expect from a challenger aimed at the Lamborghini Huracan Evo. If anything, 600 hp sounds conservative seeing as the Alfa Romeo Giulia GTA gets 540 hp from its 2.9-liter turbocharged V6 without electric help. The MC20 will take on Lamborghini's championship-winning finest on the track, too, the MC20 — for Maserati Corse 2020 — surely headed for an FIA entry in track-only form. For now, the MC20 continues its driving program to prepare for its debut in May. The coupe version should come first, going on sale in Europe late this year and in the U.S. sometime next year, followed by a convertible variant.