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Maserati Fuoriserie customization program arrives in the U.S.

Furioserie means "custom-built" in Italian, and luxury automaker Maserati introduces the word to U.S. and Canada with its Fuoriserie customization program. Now, this isn't custom custom, the way one would order a one-of-one Ferrari. It's more like Maserati's version of BMW Individual or Mercedes-Benz designo, opening access to new styles and colors, but doing so with the starting point of three themed collections. We're not given too many details about how details distinguish the themes, but the Corse collection focuses on the brand's racing heritage, using "innovative pigments" to re-create historically accurate colors, and including "original components" (what other kind are there for an OEM?). Unica, which means "unique," serves fans of contemporary fashion, art and culture with color and materials palettes that look forward to next year's trends. Futura goes on ahead of the others, highlighting "an appreciation for technology and new materials" that balance performance with sustainability from the worlds of product design, interior decor and sportswear. As examples of what can be done, Maserati created three Fuoriserie vehicles. The Corse-dressed Ghibli Trofeo adopts a livery recalling the Maserati Birdcage in Trofeo Blu, with 21-inch dark Orione ("orion") wheels red brake calipers outside, black and grey sport seats with the brand's Zegna Pelletessuta leather coverings and gloss carbon macro twill trim inside. We're not sure which collection the Orange Zest Metallic Levante Trofeo with its 22-inch Orione wheels pulls from, but it's got a full grain black leather interior with contrast stitching in a "living coral" hue. The Quattroporte Trofeo gets Verde Royale Metallic exterior paint, a set of 21-inch Orione wheels with black brake calipers, and the same Zegna-dressed sport seats and gloss carbon macro twill trim. There's a survey Fuoriserie shoppers can take to find out which collection matches their personality. And that's only a starting point, Maserati saying that salespeople will work with the customer "to determine [the customer's core values" and so create an appropriately representative car.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Incredible French barn finds could fetch over $18M [w/video]

We all dream about taking a drive and discovering the mythical barn find of a vintage Shelby Cobra or Porsche Speedster hidden way under a sheet, totally forgotten. An upcoming auction from Artcurial in France on February 6 proves that these treasure troves still really do exist, and this might be one of the ultimate barn finds ever. Decaying away on a French estate, there was a collection of about 100 dirt-covered cars that had been undisturbed for decades, according to The Telegraph. They included all of the great European marques, like Bugatti, Porsche, Maserati, Ferrari and many more. Most of the vehicles were underneath a shed but generally exposed to the elements; however, two very special sports cars were hidden away in a garage (pictured above). In there was a 1961 Ferrari 250 GT SWB California Spider with covered headlights. It was one of just 37 made and thought to be lost. Beside the Ferrari was a 1956 Maserati A6G Gran Sport Frua. The collection belonged to Roger Baillon, a French transport magnate, according to Artcurial. He amassed this wonderful collection, but when his business fell on hard times in the '70s, Baillon sold part of the group off. These were the ones he kept, but they eventually went forgotten. Artcurial thinks that only 60 of the cars are actually in salable condition, and they cross the block during the Retromobile Salon in February. The auctioneers believe the Ferrari could sell for as much as 12 million euros (14.74 million) and the Maserati for 1.2 million euros ($1.5 million). Check out the gallery to glimpse the breadth of classics in this collection. Be sure to scroll down for a must-watch, gut-wrenching, patina-laden video showing off the collection and for Artcurial's press release about the sale. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ??PRESS RELEASE 05.12.2014 BREAKING NEWS: ARTCURIAL DISCOVERS A FORGOTTEN TREASURE IN FRANCE - SALE FRIDAY 6 FEBRUARY 2015 - ?1961 Ferrari 250 GT SWB California Spider • Chassis 2935 • Ex Alain Delon • Baillon Collection Estimate : 9 500 000 – 12 000 000 ˆ 1956 Maserati A6G Gran Sport Frua • Chassis 2140 • Baillon Collection Estimate : 800 0000 – 1 200 000 ˆ Paris – The Collectors' Car Department at Artcurial has discovered 60 collectors' automobiles, all major marques dating from the early days of the motor car through to the 1970s.

Maserati to halt production for one week in November

When it comes to selling cars, exciting new product is king. This is a fact Maserati is learning the hard way as it struggles to hit aggressive internal sales targets set by its Fiat Chrysler Automobiles ownership. And now a report from Reuters indicates that Maserati will be forced to shutter its Grugliasco plant near Turin, Italy, for one full week in November. Rewind back to 2013 and things were looking really good at Maserati. The brand had rolled out a new version of its four-door flagship, the Quattroporte, a smaller and somewhat more accessible sedan one rung below in the form of the Ghibli, and a new line of twin-turbo engines in both six- and eight-cylinder guises. A sales spike seemed imminent. That's exactly what appeared in 2014, as Maserati topped our end-of-the-year sales chart with a monster 171-percent gain in the United States when compared to the year prior. Like we said, product is king. The first signs of trouble brewing at Maserati rose into our consciousness in January of 2015, as, here in the States, the Italian brand took a monster nosedive in sales. That month's 20-percent decline would prove no anomaly, as February's 43-percent decline would attest. For the next few months of 2015, sales remained basically flat as allegations of shady sales accounting practices hit the news. In September, the last month sales data is available, the brand saw a drop of nearly 34 percent. How does Maserati expect to fix its lagging sales? Exciting new product, naturally, this time in the form of the long-awaited, highly anticipated Levante crossover. While Maserati's history is full of grand-touring coupes and four-door sedans, CUVs are all the rage right now. In other words, as long as the Levante isn't terrible, it really ought to bring the brand's sales back to 2014 levels. Following the Levante, Maserati has promised a new coupe based on the design of the Alfieri Concept it showed off at the 2014 Geneva Motor Show, and that will surely bring another hefty dose foot traffic into showrooms as the next product wave. FCA is banking on turning Maserati from a niche player into a meaningful contributor to its sales chart. If that plan has any hope of turning into a reality, it's clearly going to take a lot more shiny new product to make it happen. Here's hoping the Levante is the next positive step in that direction. Related Video: