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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati GT2 turns the MC20 into a real race car

Maserati previewed a racing version of the MC20 super car last year, and now it's finally showing the real thing. The car has dropped the MC20 name altogether, becoming just the Maserati GT2. That's a bit odd, considering it's still an MC20 at its core, but regardless, the race car is still pretty sweet. Significant exterior changes have been made to become a GT2 race car. Vents, louvres and intakes are all over and much larger. It's all in service of increased downforce, as well as increased cooling. And besides adding more holes, the GT2 features a flat undercarriage, bigger diffuser and a giant adjustable rear wing. The carbon fiber chassis is the same as the MC20, and it continues to use double-wishbone suspension front and rear. But geometry has been updated, and it uses unique shocks, springs and anti-roll bars. And of course, they're all adjustable. Stopping power is provided by six-piston front calipers, four-piston rears, and ventilated steel rotors. The engine is also pretty much what you would expect in a regular MC20, and Maserati even quotes the same 621 horsepower and 538 pound-feet of torque. But the output of the twin-turbo Nettuno V6 can be adjusted based on balance of performance needs for races. It also is capable of greater overall boost pressure and reduced back pressure in the opened-up exhaust. It does ditch the eight-speed automatic in favor of a six-speed sequential manual transmission, plus a competition-ready limited-slip differential. The interior is expectedly gutted. In place of the more luxurious MC20 cockpit, the GT2 gets race-spec seats, a multifunction steering wheel and control stack and a screen for instruments. It also has a roll cage and six-point racing harness. While many niceties are gone, the GT2 does still have air conditioning. Maserati will be offering the GT2 to professional racing teams for regular competition and private owners for track and occasional racing use. The company expects the car to start appearing in the Fanatec GT2 European Series this year, with full-year competition starting next year. Related Video:

Maserati GranTurismo Folgore design and key specifications revealed

The next-generation Maserati GranTurismo will spawn an electric, Folgore-badged variant with over 1,200 horsepower. While the coupe hasn't been fully unveiled yet, the Italian company published a video that shows it without camouflage and reveals key specifications. Shot on California's picturesque roads, the five-minute film provides a better look at the second-generation GranTurismo's shapely design. It's characterized by a long hood, a fastback-like roof line, and a relatively short trunk, while its front end borrows a handful of styling cues inaugurated by the MC20 and also seen on the Grecale. The model is instantly recognizable as a member of the Maserati portfolio. We already know that the first series-produced electric Maserati will ship with a three-motor drivetrain rated at about 1,200 horsepower. Design boss Klaus Busse (who is behind the wheel in the video) announced that the GranTurismo Folgore takes 2.6 seconds to reach 60 mph from a stop and reaches a top speed of over 200 mph. He added that the battery pack is housed in the transmission tunnel, a solution which allowed his team to give the car a relatively low profile, but details such as the unit's size and the driving range remain under wraps. Not interested in EVs? Maserati has you covered: it will position the Folgore at the top of the GranTurismo range but it will also offer at least one V6-powered version of the car. We're guessing that the engine will be related to the excellent 3.0-liter Nettuno V6 that powers the MC20. Maserati will release more details about the GranTurismo Folgore in the coming months, and the coupe's unveiling is scheduled for 2023. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Maserati Coupe Electric Luxury Performance