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Maserati introduces Ghibli to Americans in Super Bowl spot

Mon, 03 Feb 2014

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.

Maserati MC20 Icona and Leggenda special editions channel the MC12

Tue, Jun 18 2024

Maserati is celebrating 20 years since the introduction of its legendary MC12 launched and took to the circuit with a couple of special edition MC20 supercars. Named the MC20 Icona and MC20 Leggenda, each takes after a specific look originally applied to MC12s. The MC20 Icona uses the MC12 Stradale’s best-known look with the white and blue two-tone on the exterior. Maserati says it consists of Bianco Audace Matte and Blu Stradale on this MC20. YouÂ’ll also notice the Maserati Fuoriserie logo in Bianco Audace on the side of the car and the Italian flag just behind the front wheels, reminiscent of where it sits on the MC12. Maserati matched the wheel finish of the MC12 with a silver look on the MC20, and the blue-painted calipers really pop behind said wheels. As for the interior, Maserati equips both cars with the optional lightweight four-way racing seats. The Icona specifically enjoys a black and blue two-tone interior colorway with “Icona” embroidered onto the headrests. As for the Leggenda (directly above), this MC20 takes after the Vitaphone Racing teamÂ’s livery for its MC12 GT1 race car. ItÂ’s finished in Nero Essenza and Digital Mint Matte. Interestingly, Maserati throws a splash of yellow at the Leggenda with yellow trident logos on the doors, grille and C-pillars. The trident wheels are then done in Nero Lucido with Digital Mint accents, and the calipers are painted in black to complete the package. Inside, you get a black and silver two-tone interior with “Leggenda” embroidered on the headrests. Maserati is only making 20 of each special edition model, called out by “UNA DI 20” on a badge in the engine bay. All of them are specÂ’d with a number of options such as the carbon fiber interior package, electronic limited-slip differential, nose lift, carbon fiber engine cover, Sonus Faber sound system, blind-spot monitoring and premium carpets. Related video:

Stellantis says its 2021 performance has been better than expected

Thu, Jul 8 2021

MILAN — Stellantis softened up investors ahead of its electrification strategy event on Thursday by flagging that 2021 got off to a better-than-expected start despite a chip shortage that has hit automakers worldwide. Stellantis, which was formed in January from the merger of Italian-American automaker Fiat Chrysler and France's PSA, faces an investor community keen to hear how it plans to come up with a range of electrified vehicles (EVs) to rival Tesla. At its "EV Day 2021" kicking off at 1230 GMT, Stellantis will disclose significant investments in electrification technology and connected software as it aims to be an industry frontrunner, it said in a statement. In April, Chief Executive Carlos Tavares said it would offer low-emission versions — either battery or hybrid electric — of almost all of its European models by 2025, and they should make up 70% of European sales and 35% of U.S. sales by 2030. Stellantis, the world's fourth-biggest automaker, has 14 brands in its stable, including Jeep, Ram, Opel, Fiat, Peugeot and Maserati.   Stellantis EV Day coverage: Dodge will launch the 'world's first electric muscle car' in 2024 Fully electric Ram 1500 will begin production in 2024 Jeep will have 4xe plug-in hybrid models across the lineup by 2025 Stellantis teases mystery electric Chrysler concept Stellantis previews 4 electric platforms: Here's how they'll be used Fiat says all Abarth models to be electric from 2024 Opel Manta E will be the electric revival of the classic German coupe Stellantis says its 2021 performance has been better than expected   At a similar EV strategy event last week, French rival Renault announced that 90% of its main brand models would be all-electric by 2030, whereas previously it had included hybrids in its target. Germany's Volkswagen, the world's second-biggest automaker after Toyota, expects all-electric vehicles to make up 55% of its total sales in Europe by 2030, and more than 70% of sales at its Volkswagen brand. Stellantis said its margins on adjusted operating profits in the first half of 2021 were expected to exceed an annual target of between 5.5% and 7.5%, despite production losses due to a global shortage of semiconductor supplies. Stellantis shares listed in Milan were down 2.6% at 0920 GMT, underperforming the broader European car index. Bestinver analyst Marco Opipari said Thursday's news was positive but that the stock was suffering from profit taking as it had moved up about 20% since the end of April.