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Maserati CEO says new Alfieri will finally make Geneva in 2020

Maserati's long-delayed Alfieri will be shown at Geneva a year from now, says company CEO Harald Wester. The Alfieri will be the model to replace the GranTurismo coupe, the production of which is expected to end later this year as Maserati's Modena plant is overhauled and retooled for the new car. Autocar reports that Wester placed the Alfieri's reveal for Geneva 2020, but that series production will not begin until 2021-2022. Earlier reports had timed the Alfieri pre-production to begin in early 2020, in time for Geneva. The Maserati lineup will be significantly updated in the near future, and will feature extensive electrification, from mild hybrids to fully electric vehicles. "Any product we touch or make will have significant electrification," Wester told Autocar. "The main launches for new products are in 2021-22, and by the end of 2022 we will have a completely new range. For each and every lineup, we will have a full battery electric version. Not only that but at least one." Future models will also include updated versions of Ghibli, Quattroporte and Levante. The Alfieri was originally shown as a concept in 2014, but the delays have forced the 2008-introduced GranTurismo to soldier on. When the Alfieri finally comes, however, it will do so as a PHEV, a mild hybrid and a full electric version. Maserati is also adamant it will build electrified sports cars profitably. "Maserati is one of the few brands who can sell cars at the cost and reality of the technology and still make money," said Wester. Related Video:

2024 Maserati GranTurismo revealed, twin-turbo V6 or 750-hp EV: 'We're going to let buyers decide'

Maserati is in the midst of a renaissance; it's branching out into new segments with cars like the MC20 and the Grecale. While it's counting on these models to widen its target audience, it's not forgetting about its existing customers and the cars that brought them to the brand. The new, second-generation GranTurismo is a blank-sheet redesign that's evolutionary where it counts and revolutionary where it needs to be. First, the elephant in the room: this is a big, luxurious coupe launched in an era when big, luxurious coupes are disappearing at an alarming rate. What's the point? Min Byung Yoon, Maserati's lead exterior designer, explained the grand tourer (a fast, upscale car designed to quickly and effortlessly drive across a country) is one of the pillars that the company's image is built on, and keeping this tradition alive is important. Customers care more about image and usability than tradition, however, so the new GranTurismo receives several important updates. Maserati will offer the GranTurismo in three different flavors: Modena, Trofeo and Folgore. The first two use a version of the excellent 3.0-liter, twin-turbocharged V6 inaugurated by the MC20 and also found in the Grecale. Known as the Nettuno engine internally, it develops 490 horsepower and 443 pound-feet of torque in the Modena, figures that increase to 550 and 479, respectively, in the Trofeo. It's bolted to an eight-speed automatic transmission in both applications, and it spins the four wheels — the original GranTurismo was rear-wheel-drive. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Andrea Baccino, the chief engineer for the Italian firm's electric powertrains, told me that making all-wheel drive standard across the range is a way to expand the GranTurismo's usability. It's now a viable year-round driver, even if you live somewhere in rural Vermont. The system is rear-biased but variable: it can send up to 100% of the engine's torque to the rear wheels or split it 50/50 between the front and rear axles. The V6 is front-mid-mounted to achieve a 52/48 front-rear weight distribution, and the GranTurismo weighs around 3,957 pounds, which is surprisingly low considering it's not exactly nimble: it measures about 195 inches long, 77 inches wide and 53 inches tall. Hitting 62 mph from a stop takes 3.9 seconds in the Modena and 3.5 seconds in the Trofeo, and top speed checks in at 187 mph and 198 mph, respectively.

Maserati orders explode, 22,500 through September

Last year when Maserati revealed a plan to sell 50,000 units globally by 2015, it seemed like a pretty steep goal for an automaker that had sold just 6,300 units for the entire year. It turns out that goal may be a little on the conservative side. Through September, Automotive News Europe says the Italian automaker has already racked up 22,500 orders mainly on the backs of the redesigned Quattroporte and the all-new Ghibli, and there are still more new products in the pipeline.
Back in August, we heard that demand in China was playing a strong role in Maserati's big numbers in 2013, and this doesn't even include the upcoming Levante SUV, which Maserati CEO Harald Wester expects to add as many as 25,000 units to the mix when it goes on sale in 2015. According to the ANE report, the Quattroporte is still the most popular model with almost 10,000 orders so far this year, while the smaller and more affordable Ghibli is performing quite well with almost 8,000 orders; the aging, but soon-to-be-replaced, GranTurismo models have about 5,000 orders.