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Maserati orders explode, 22,500 through September

Last year when Maserati revealed a plan to sell 50,000 units globally by 2015, it seemed like a pretty steep goal for an automaker that had sold just 6,300 units for the entire year. It turns out that goal may be a little on the conservative side. Through September, Automotive News Europe says the Italian automaker has already racked up 22,500 orders mainly on the backs of the redesigned Quattroporte and the all-new Ghibli, and there are still more new products in the pipeline.
Back in August, we heard that demand in China was playing a strong role in Maserati's big numbers in 2013, and this doesn't even include the upcoming Levante SUV, which Maserati CEO Harald Wester expects to add as many as 25,000 units to the mix when it goes on sale in 2015. According to the ANE report, the Quattroporte is still the most popular model with almost 10,000 orders so far this year, while the smaller and more affordable Ghibli is performing quite well with almost 8,000 orders; the aging, but soon-to-be-replaced, GranTurismo models have about 5,000 orders.

New Maserati Ghibli, Levante F Tributo special editions honor a legend

Maserati is harkening back to its racing heritage with two special edition models: the Ghibli F Tributo and Levante F Tributo. Maserati had its Formula One debut in 1954 in the legendary 250F driven by Juan Manuel Fangio. Maserati says the F Tributo honors Fangio, who was a five-time World Champion, the first F1 driver to achieve that feat. Fangio originally drove for Maserati in 1952-54. He returned to Maserati in 1957 and won his career-defining fifth World Championship in a Maserati 250F. The special edition cars are available in two colors: Azzurro Tributo (bright blue) and Rosso Tributo (bright red). Bright blue represents Maserati's home city of Modena, while bright red is the traditional racing color of Italy. The cars' yellow brake calipers and wheel accents are a reference to the red-and-yellow livery of Fangio's Maserati 250F. Red and yellow also are used inside, where buyers can choose either as the contrast stitching for the black "Pieno Fiore" leather. Outside, 21-inch black wheels, black badges, and a body-color trident logo complete the look. The Maserati Ghibli and Levante F Tributo were unveiled at Auto Shanghai. Maserati will offer the two Fangio specials in the U.S. market, and a total of 345 will be produced worldwide. The Ghibli F Tributo is based on the S GranSport ($88,035) or the Q4 GranSport ($90,535), both of which feature a 424-hp turbocharged V6. The Levante F Tributo also is based on the S GranSport trim level ($95,385) with the same engine. Pricing of the F Tributo will be available closer to the North American on-sale date of June 2021. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati calling in new Quattroporte for electrical issue

Exotic automobiles are just that: exotic. As in, rare. While Maserati is trying is darnedest to emerge from the fringes, its products are still less common than competitors from Germany, Japan or even the UK. Which is probably - more so than any superior quality or safety standards - why we rarely see the Trident marque's products the subject of a recall. Although it does happen upon occasion.
Back in the spring, Maserati had to call in over seven thousand examples of the Quattroporte, GranTurismo and Alfa 8C over rust issues. Now that the new Quattroporte is upon us, the Modenese automaker has apparently run into another small problem.
This time the issue revolves around the wiring harness for the alternator/starter motor, an improper crimp in which could cause the battery cable to short and start a fire. As a result, the National Highway Traffic Safety Administration is prompting 63 owners of the 2014 Quattroporte GTS V8 to bring their cars in to their local Maserati dealer to have the wiring harness replaced.