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New Maserati Quattroporte revealed before Detroit debut

Well that didn't take long at all. Although we just saw spy shots of the new Maserati Quattroporte last week, Maserati has now taken the wraps off its redesigned sedan ahead of a confirmed Detroit Auto Show debut. Although no official details for the car were released just yet, we can infer quite a few changes just from the images. Celebrating 50 years of the Quattroporte, Maserati is referring to this new car as a 2013 model, but it will arrive next year for the 2014 model year in the US.
The overall exterior styling of the new Quattroporte hasn't evolved too far away from the current car. There is still the sloping hood, vented fenders and shapely body lines, but it also gets a much sleeker roofline and more steeply raked front glass. It also appears that the rear wheels no longer cut into the rear doors, suggesting a longer wheelbase. The biggest change made to the car's styling is found in the rear of the car where horizontal taillights and exhaust tip design now gives it a strong Mercedes-Benz E63 AMG vibe. Inside, the four-passenger sedan now gets a more stylish two-tier instrument panel, a larger touch-screen display on the center stack and what looks to be equally sized monitors for the rear-seat entertainment system.
Under the hood, we can definitely tell that the Quattroporte still uses a V8, but aside from the press release calling it an "all-new next generation powertrain," we don't have any real details of what powers the car. Or do we? The rear 3/4 image of the new design shows a license plate number of "QP 530 HP" possibly suggesting the engine's output has been raised to 530 horsepower up from the current 425. We are also expecting a supercharged V6 at some point down the line with an output of around 420 hp, and it is likely that both engines will be paired to eight-speed automatic transmissions.

Maserati's sub-Quattroporte sedan spotted testing

The spy photogs at CarPix have caught the upcoming small sedan from Maserati to slot under the Quattroporte, rumored to be dubbed Levante, out testing. The spy shots frankly don't tell us much more than that, since the mule is wrapped in an ill-fitting Quattroporte body giving away little more than a shorter wheelbase and smaller brakes.
The Levante, if that's what it's called, will be Maserati's entry into the luxury mid-sized sedan segment to compete with the Mercedes-Benz E-Class, Audi A6 and BMW 5 Series. Said to arrive late next year, it will have its luxury ducks in a row, supposedly offering a twin-turbo V6, a V8 and a 300-horsepower diesel with 500 pound-feet of torque.
Questions about engines and their provenance remain; the next Quattroporte is getting a Ferrari-sourced supercharged V6 and turbocharged V8, but it is wondered if the Levante's V6 might come from the other side of the Fiat stable, namely Chrysler. No matter where the motors come from, though, they'll be run through an eight-speed ZF automatic transmission.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.