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Maserati Ghibli Trofeo, Quattroporte Trofeo revealed with Ferrari V8; Levante Trofeo updated

Maserati just revealed a new Trofeo line of vehicles. They include the Ghibli Trofeo, Quattroporte Trofeo and an updated Levante Trofeo. We’re most excited about the new Ghibli Trofeo, which drops a V8 into the smaller Ghibli for the first time. Just like the Levante Trofeo, itÂ’s using the Ferrari 3.8-liter twin-turbo V8 that makes a whopping 580 horsepower and 538 pound-feet of torque. This is paired with an eight-speed automatic transmission, and power is routed exclusively to the rear wheels. Yeah Â… itÂ’s bound to be a bit hair-raising. Maserati says the 0-62 mph run is completed in 4.3 seconds, and it has a top speed of 202 mph. Updates to the exterior include new 21-inch wheels, carbon aero trim, black grille, rear extractor, more air outlets on the hood, redesigned taillights and the trident Trofeo badge sitting aft of the rear window. A new Trofeo script badge sits above red-accented trim on the fender for all three models now, too. Next up is the Quattroporte Trofeo. This one amounts to more of an incremental update, as Maserati already sells the Quattroporte in GTS trim. The V8 engine makes 530 horsepower in that lesser trim, but Maserati pumps it up to the full 580 horses for the Trofeo. Power is sent to the rear wheels only in this model. Since itÂ’s a larger and heavier sedan than the Ghibli, 62 mph comes two tenths of a second slower at 4.5 seconds. Top speed is identical to the Ghibli at 202 mph, though. Last up is the Levante Trofeo, which makes do with the same exact engine as before. Interestingly enough, the Levante is quicker to 62 mph than the sedans, hitting the mark in just 4.1 seconds. However, Maserati has dressed up the exterior and interior a bit more. The three share interior design details, including Pieno Fiore leather, trident-embossed headrests, carbon trim and Trofeo-specific digital graphics.  The Ghibli and Quattroporte gain larger 10.1-inch touchscreens with better resolution. Maserati retained the 8.4-inch screen on the Levante, but updated it with better graphics and a higher resolution. Both timing and pricing remain question marks for the new Trofeo models. Related video:

Maserati showcasing opulent Levante options in New York

Fiat Chrysler CEO Mike Manley said last year that it was a mistake to pair Maserati with Alfa Romeo because it suggested Maserati was a mass-market brand. Now on its own, this year the house of the trident begins to unfurl its luxury wings. The Ghibli, Quattroporte, and GranTurismo Convertible will be on hand, but focus rests on the Levante SUV for the New York Auto Show. Maserati plans North American debuts of its One of One Customization Program and the brand-exclusive Pelletessuta interior designed by Ermenegildo Zegna. One of One ushers Maserati buyers into the same realm of possibilities that BMW's Individual or Porsche Exclusiv does for those German brands, the standard over the gateway reading, "Anything is Possible." Up to now, the GranTurismo - the carmaker's second-oldest offering - has offered the greatest range of customization. Yet those stock choices in hue and finish pale when compared to One of One's "thousands of interior and exterior options" wrought by "Italian artisanal craftsmanship." As Maserati did in Geneva when debuting the program, a celebrity will visit the New York show stand to take delivery of "their never seen before" One of One Levante GTS. The general population gets the keys to the One of One program "in the near future." The other show car will be a bronze Zegna Levante S Q4 GranSport with the new Pelletessuta woven Nappa leather interior. Said to be a lightweight material created by the Italian fashion house, both durable and comfortable, Pelletessuta will only be available in Maseratis. The carmaker seems to have done us a disservice by posting photos of the material in black, or perhaps they're trying to lure us to the show to see it for ourselves. The new leather won't be available in North America until spring of 2020, so if your mind had already begun considering a calico-cat-matched One of One interior in a Gattara-colored Ghibli, it's going to be a minute.

Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video: