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Maserati's new North American CEO is Chrysler's dealer guru

There's been a bit of a shakeup among the executive ranks at Chrysler and Maserati, as the Italian sports car manufacturer has appointed Peter Grady as its new North American CEO. Grady, who we imagine is about to get a very nice upgrade to his company car, will retain his role as vice president of dealer network development for Chrysler and Chrysler Capital, and is replacing Bob Graczyk at Maserati.
"It is with pleasure and anticipation that I welcome Peter to Maserati. He brings to our company nearly 30 years of leadership and experience. His background and industry expertise will be a great basis for the continued expansion of Maserati in North America," said Maserati CEO Harald Wester in a statement.
Also joining the team at Maserati is Saad Chehab, who previously worked for the Chrysler and Lancia brands and will be the new head of marketing for the Italian brand. He'll be replaced by Al Gardner, the former boss of Chrysler's southeast business center, as the head of Chrysler brand, according to Automotive News.

Maserati MC20 gets the Mansory treatment and a 720-hp V6

German tuner Mansory has added the Maserati MC20 to its range of heavily-modified exotic cars. Called First Edition, the coupe receives a body kit made largely of carbon fiber to keep weight in check, a completely redesigned interior, and a generous 99-horsepower bump. Power comes from an evolution of the regular-production MC20's excellent Nettuno engine. The twin-turbocharged, 3.0-liter V6 develops 720 horsepower and 627 pound-feet of torque, up from 621 and 528, respectively, in the stock MC20. Mansory made several software changes and fitted a high-performance exhaust system developed in-house to achieve the increase. The mid-mounted V6 spins the rear wheels via an eight-speed automatic transmission. It sends the coupe from zero to 62 mph in 2.7 seconds and on to a 205-mph top speed. Odds are you can hear the First Edition coming before you see it, and once it comes into sight it's impossible to ignore. The tuner fitted a body kit that includes wider front air intakes, an aggressive-looking front splitter, vents integrated into the fenders, a new engine cover with a scoop that gives the V6 additional cooling air, a massive rear wing, and a wide air diffuser. Some of the carbon fiber parts are left unpainted to give the First Edition an even more striking design, while 21-inch front and 22-inch rear wheels add a finishing touch to the custom look. Inside, nearly every component and surface has been redesigned to some extent. The seats, dashboard, door panels, and even the footwells are lined with what Mansory calls "glove-soft" leather upholstery. Most of it is yellow, which was chosen to echo some of the exterior trim, but the tuner added white accents for contrast and Italian flag-colored stripes to both seats and the two massive shift paddles.  Mansory hasn't released pricing details but nothing suggests the MC20 First Edition is cheap; the standard car carries a base price of about $220,000. Looking ahead, the firm plans to release a full range of modified MC20s including at least one based on the Cielo convertible.

Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video: