1999 Mitsubishi Eclipse Gst Spyder Convertible Leather 5-speed Chrome Wheels on 2040-cars

Auto blog

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Zagato to reveal new Maserati-powered Mostro at Villa d'Este

Zagato has a record of collaborating with some of Europe's finest automakers, but it's the storied past it shares with Maserati that the coachbuilder will be celebrating at the Concorso d'Eleganza Villa d'Este this summer. And that's where Zagato will reveal the Mostro, previewed here. The coachbuilt custom pays tribute to the 1957 Maserati 450 S – known as "il Mostro" for its monstrous power. The Zagato-bodied coupe (one of its last designs not to use the Kamm tail) was commissioned and raced by Stirling Moss at Le Mans, and supposedly remained the most powerful front-engined racecar in the world into the 1990s. This modern tribute is built around a carbon monocoque, with a dry-sump Maserati V8 mounted up front but between the axles for optimal weight distribution, driving a six-speed semi-automatic rear transaxle. The design comes from the same studio that gave us such recent creations as the Alfa Romeo TZ3 and Perana Z-One, and shares some similar design traits, but with quasi-pontoon front fenders capping the long nose and swept-back greenhouse. In correspondence with Autoblog, Zagato confirms that the Mostro is designed for the track, but will be "ready for street homologation." The carrozzeria will build five examples before Maserati's current centenary year is over. Each has already been spoken for, though none are headed to customers in the US. Coachbuilders seldom reveal pricing for this type of project (particularly when they've all been pre-sold), but we're told that "none of Zagato's atelier cars exceed 1 million. As collectible cars, the value of a Zagato typically overcomes the purchasing price within a few years." We'll look forward to seeing the finished product in full once it's ready. In the meantime you can view it – along with a brief pictorial history of the relationship between Maserati and Zagato – in the slideshow above and the details in the trio of texts below. Related Video: Mostro powered by Maserati at the 2015 Concorso d'Eleganza Villa d'Este Cernobbio, May 2015. The Mostro powered by Maserati is the latest creation of Zagato's current Iconic decade, a new tradition for the atelier that began at the end of coachbuilder's Neoclassical period (2000-2010) to celebrate the most iconic models of automotive history. Marking the delivery of the first customer car, Zagato will present the new Mostro as a world premiere at the Concorso d'Eleganza Villa d'Este.

Maserati MC20 Cabrio is a 621-horsepower Italian hair dryer

Winter is officially here, but Maserati is already looking forward to warmer temperatures and more driving-friendly weather. It released the first official photos of the MC20 Cabrio, which is exactly what it sounds like: a convertible version of the recently-launched MC20 coupe. Maserati likes having fun with the camouflage it uses to cover its pre-production prototypes, it notably dedicated an early MC20 test mule to Stirling Moss, and it designed a cloud-themed wrap specifically for the MC20 Cabrio. Unfortunately, whether it features clouds or swirls, the camouflage does an excellent job of hiding key details and the photos ask more questions than they answer. For example, we know that this is a convertible but there's no word yet on whether it will have a power-folding cloth soft top or if it will be fitted with a removable roof panel. Roof aside, the Cabrio looks nearly identical to the coupe, which isn't a bad thing; we think the MC20 is one of the best-looking cars that Maserati has released, and its exterior design will influence other additions to the company's range, including the Grecale crossover. Both the coupe and the convertible are built around the same carbon fiber monocoque, and we're guessing that there won't be major drivetrain differences between the two body styles. Power for the Cabrio will come from a mid-mounted, 3.0-liter V6 that's twin-turbocharged to develop 621 horsepower and 538 pound-feet of torque. Called Nettuno, it spins the rear wheels via an eight-speed automatic transmission. More details about the Maserati MC20 Cabrio will emerge in the coming months. Sales should start for the 2023 model year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.