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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

2017 Maserati Quattroporte First Drive

When German companies launch a new luxury sedan, they chat about more power, better economy, and leveraged links to Silicon Valley's hottest microchip and graphics powerhouses. It's not like that in Italy. The Mediterranean peninsula only has one authentic maker of luxury sedans, and cutting-edge consumer technology has never been Maserati's forte. Beautiful cars, sure. Compelling engine notes, yup. The prioritization of handling emotion above cornering speed and even ride quality? Absolutely. Three years ago Maserati thought that blueprint would be enough for its all-new Quattroporte. It wasn't. For starters, the car wasn't beautiful. Compared to the filigreed purity of its predecessor, the QP (as they call it in Modena) looked awkward, even clunky. A big part of that was the sheer scope of the 124.8-inch wheelbase, which made it nigh impossible to deliver the proportional elegance and unfussed panel pressings of its predecessor. Still, the added length provided rear legroom that takes surveyors to measure. More important than what it had (and whether that was good or bad) was what it didn't have. There was no button on the remote to open the trunk, no self-parking system, no reversing camera, definitely no 360-degree camera setup, no radar cruise control, no semi-autonomous steering, and no modern navigation or infotainment. By far the biggest Maserati (at 207.2 inches, it dwarfs most of the standard versions of almost any sedan, anywhere), the Quattroporte now has some small visual changes and enough driver-assistance stuff (like radar cruise) to bring it up to German levels. At least, that's the on-paper argument. Not one of the 2017 model's visual upgrades is metallic. The changes include a new plastic grille (inspired by the design language of the Alfieri concept car), updated lights, and some very subtle differences between the sportier GranSport and the more luxurious GranLusso versions, two new trim packages. The aero guys have been busy, too, with a flat floor and a new Air Shutter that lowers drag by 10 percent and by itself improves the fuel consumption by three percent (anything else is down to stop-start). In a tech, tech, tech world, the Quattroporte is the anti-Tesla. There are no plans to give the big boy any form of hybrid power much less a plug-in hybrid powertrain. Maserati's engineers look at you funny for mentioning hydrogen fuel cell or battery-electric power.

Maserati MC20 spy photos show supercar in broad daylight

The upcoming Maserati MC20 mid-engine supercar has been teased a number of times, but thanks to new spy photos, we finally get a clear look at the prototype. Our spy photographer caught the MC20 in broad daylight from nearly every angle, and it was wearing relatively thin camouflage. The nose of the MC20 seems to take a lot of inspiration from past and present Maseratis. It has a slightly more aggressive oval grille that will house a big trident square in the middle. Two smaller grilles flank the center one. The headlights and hood design look slightly reminiscent of the MC12 supercar, which was based on the Ferrari Enzo. The lights have a similar shape that looks like it might wrap down around the sides of the fender. The little vents in the hood also call to mind the MC12. The sides of the MC20 aren't too over-the-top. It has two relatively small intakes in the rear fender, one upper and one lower. There's a small vent in the front fender. The body's lines are smooth and curvy. The rear pillar is fairly thick and the side skirts are rather deep. The wheels have quite a bit of vinyl covering, but they seem to have some sort of three-spoke or split three-spoke design. At the rear of the car, there are few wings, spoilers or other aerodynamic paraphernalia besides the simple rear lip to distract from the clean curves. What we can see of the taillights suggests thin, wide units with arrow-like points in the lighting elements. There appear to be plenty of vents for cooling and aerodynamics, and the twin tailpipes exit roughly in the middle and a bit inset to the edges of the car. While we don't know all the details about the car, we know a fair bit about what will power it. It will use a twin-turbo 3.0-liter V6 making 630 horsepower and 538 pound-feet of torque. It's also an in-house engine, not one built by Ferrari. There have been reports that the engine could see a hybrid version with multiple electric motors appear with over 700 horsepower, but it's also possible that those reports of an electrified engine could simply be referring to a 48-volt mild-hybrid assist that could be a part of the standard V6. We're expecting the regular V6 MC20 will be rear-wheel-drive with some kind of dual-clutch or conventional automatic transmission. If the high-output hybrid rumors are true, that version would likely be all-wheel-drive. We should know more when the car makes its debut this September. Related Video: