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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.

2023 Maserati MC20 Cielo First Drive Review: Fine-tuned from the top down

CATANIA, Sicily — “We wanted to give the Cielo the same behavior and character as the MC20 but with the sharp edges made a little smoother,” explained Federico Landini, the man in charge of the MC20Â’s development. Cielo is the name Maserati chose for the convertible MC20 — it means “sky” in Italian and sounds less generic than Spider, Spyder or another arachnid-inspired label. This new version of MaseratiÂ’s first supercar in over a decade slots in the range as a softer, more touring-oriented alternative to the coupe. While the two MC20s look a lot alike, Maserati ensured the Cielo has its own personality. Same heart, different bones Like the MC20 coupe, the Cielo is powered by MaseratiÂ’s excellent 3.0-liter Nettuno V6 engine, which is twin-turbocharged to develop 621 horsepower at 7,500 rpm and 538 pound-feet of torque from 3,000 to 5,500 rpm. While 600+ horsepower is par for the course in this segment, achieving that number with six cylinders is rather unusual. The engine develops 207 horsepower per liter of displacement. If every engine offered this level of power density, weÂ’d have a 414-horsepower Volkswagen Golf GTI to play with. This engine also powers variants of the Grecale SUV, though the MC20 models use a dry-sump lubrication system. Landini told me Maserati felt confident sending a V6 into a ring dominated by rivals with eight or more cylinders because it fitted the engine with both direct and indirect fuel injection systems. This innovative technology — which traces its roots to Formula One racing — adds pre-chambers inside the cylinder head and a second set of spark plugs to the 90-degree V6 to provide a 100-horsepower boost. Mid-mounted, the Nettuno spins the CieloÂ’s rear wheels via an eight-speed automatic transmission linked to a pair of steering-wheel-mounted shift paddles. Maserati quotes a 0-62-mph time of a little under 3 seconds and a top speed of approximately 199 mph, so the coupe is slightly quicker and faster. Giving up two or three tenths of a second to highway speeds and forfeiting a few miles per hour at the top end is a fair trade for unlimited headroom. Going topless also makes the Cielo about 143 pounds heavier than the coupe: it tips the scale at roughly 3,400 pounds, which remains reasonably light.