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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

V8-powered Maserati Levante spied nearly naked

I love fast SUVs. A big engine can do wonders to make a boring crossover exciting, even if they still handle like an overstuffed goldfish on wheels. That's why I'm really excited to see spy shots that show a V8-powered Maserati Levante in the flesh. Even before the Levante hit showrooms, Maserati admitted to us that a V8-powered prototype was already in existence. It seems that a full reveal is imminent. Visually, the prototype we see here only does with revised front and rear fascias. It's slightly more aggressive, but not that far removed from what's currently available. Still, we're more interested in what's under the hood. Maserati said the Quattroporte's Ferrari-assembled 3.8-liter twin-turbo V8 fits in the Levante with no issues. That should be no surprise, as the two models share a basic platform. In the Quattroporte, the engine makes 523 horsepower and 479 pound feet of torque. Don't be surprised if things are cranked up in the Levante to compete with the 567 horsepower BMW X5 M and the all-new 550 horsepower Porsche Cayenne Turbo. Look for bigger brakes, stiffer suspension and more aggressive rubber. Typical performance modifications. While we don't know for sure, the V8 Levante is likely to wear the GTS badge, just like the top-dog Quattroporte. Unfortunately, the model ditches hydraulic steering for an electrically assisted unit. Still, it's sure to be a riot, at least in a straight line. Related Video: Featured Gallery Maserati Levante GTS spy shots View 12 Photos Image Credit: CarPix Spy Photos Maserati Crossover SUV Luxury Performance maserati levante gts

Maserati GranTurismo Folgore design and key specifications revealed

The next-generation Maserati GranTurismo will spawn an electric, Folgore-badged variant with over 1,200 horsepower. While the coupe hasn't been fully unveiled yet, the Italian company published a video that shows it without camouflage and reveals key specifications. Shot on California's picturesque roads, the five-minute film provides a better look at the second-generation GranTurismo's shapely design. It's characterized by a long hood, a fastback-like roof line, and a relatively short trunk, while its front end borrows a handful of styling cues inaugurated by the MC20 and also seen on the Grecale. The model is instantly recognizable as a member of the Maserati portfolio. We already know that the first series-produced electric Maserati will ship with a three-motor drivetrain rated at about 1,200 horsepower. Design boss Klaus Busse (who is behind the wheel in the video) announced that the GranTurismo Folgore takes 2.6 seconds to reach 60 mph from a stop and reaches a top speed of over 200 mph. He added that the battery pack is housed in the transmission tunnel, a solution which allowed his team to give the car a relatively low profile, but details such as the unit's size and the driving range remain under wraps. Not interested in EVs? Maserati has you covered: it will position the Folgore at the top of the GranTurismo range but it will also offer at least one V6-powered version of the car. We're guessing that the engine will be related to the excellent 3.0-liter Nettuno V6 that powers the MC20. Maserati will release more details about the GranTurismo Folgore in the coming months, and the coupe's unveiling is scheduled for 2023. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Maserati Coupe Electric Luxury Performance