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Maserati MC20 Icona and Leggenda special editions channel the MC12

Maserati is celebrating 20 years since the introduction of its legendary MC12 launched and took to the circuit with a couple of special edition MC20 supercars. Named the MC20 Icona and MC20 Leggenda, each takes after a specific look originally applied to MC12s. The MC20 Icona uses the MC12 Stradale’s best-known look with the white and blue two-tone on the exterior. Maserati says it consists of Bianco Audace Matte and Blu Stradale on this MC20. YouÂ’ll also notice the Maserati Fuoriserie logo in Bianco Audace on the side of the car and the Italian flag just behind the front wheels, reminiscent of where it sits on the MC12. Maserati matched the wheel finish of the MC12 with a silver look on the MC20, and the blue-painted calipers really pop behind said wheels. As for the interior, Maserati equips both cars with the optional lightweight four-way racing seats. The Icona specifically enjoys a black and blue two-tone interior colorway with “Icona” embroidered onto the headrests. As for the Leggenda (directly above), this MC20 takes after the Vitaphone Racing teamÂ’s livery for its MC12 GT1 race car. ItÂ’s finished in Nero Essenza and Digital Mint Matte. Interestingly, Maserati throws a splash of yellow at the Leggenda with yellow trident logos on the doors, grille and C-pillars. The trident wheels are then done in Nero Lucido with Digital Mint accents, and the calipers are painted in black to complete the package. Inside, you get a black and silver two-tone interior with “Leggenda” embroidered on the headrests. Maserati is only making 20 of each special edition model, called out by “UNA DI 20” on a badge in the engine bay. All of them are specÂ’d with a number of options such as the carbon fiber interior package, electronic limited-slip differential, nose lift, carbon fiber engine cover, Sonus Faber sound system, blind-spot monitoring and premium carpets. Related video:

Stellantis wants to trim 3,500 hourly U.S. jobs, UAW says

WASHINGTON — Chrysler-parent Stellantis NV wants to cut approximately 3,500 hourly U.S. jobs and is offering voluntary exit packages, according to a United Auto Workers union letter made public Tuesday. The automaker is looking to reduce its hourly workforce offering incentive packages that include $50,000 payments for workers hired before 2007, UAW Local 1264 said in a letter dated Monday posted on its Facebook page. Stellantis spokeswoman Jodi Tinson declined to comment. A person briefed on the matter said the figure might be lower than the figure cited in the UAW letter. In late February, Stellantis indefinitely halted operations at an assembly plant in Illinois, citing rising costs of electric vehicle production. The action impacted about 1,350 workers at the Belvidere, Illinois, plant that built the Jeep Cherokee SUV and resulted in indefinite layoffs. The automaker has warned it may not resume operations as it considers other options. The UAW letter said openings created by workers leaving would be filled by workers on indefinite layoff. Stellantis said in February that about 40,000 U.S. hourly workers were eligible for profit sharing. Last week, UAW President Shawn Fain said Stellantis' decision to idle the Illinois plant was "a flat-out violation" of the union's contract with the UAW and is unacceptable. The UAW will enter talks with the Detroit Three before labor contracts expire in mid-September. Earlier this month, General Motors said about 5,000 salaried workers accepted buyouts to leave the automaker. GM CEO Mary Barra said February job cuts of a few hundred jobs and the 5,000 buyouts "provided approximately $1 billion towards" a $2 billion cost cutting target. Ford Motor Co recently announced significant job cuts in Spain, Germany and other parts of Europe and in August said it would cut a total of 3,000 salaried and contract jobs, mostly in North America and India. Hirings/Firings/Layoffs UAW/Unions Chrysler Dodge Fiat Jeep Maserati RAM Stellantis

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.