Walnut Briarwood Bois Rose Alcantara Piping Cuoio Sensors Paddles Calipers 20 on 2040-cars

Auto blog

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Ferrari LaFerrari supercar to spawn Maserati LaMaserati?

CAR reports Maserati may benefit from the introduction of Enzo-succeeding Ferrari LaFerrari (shown below). According to unnamed parties, Maserati is keen to create a successor for the MC12 (above) based on the bones of the new Ferrari.
Details are about as scarce as they come, but CAR reckons Maserati has a few options when it comes to building its own supercar. Those include using the suspension, chassis and electrical systems of the Ferrari but with a unique carbon fiber body and without the LaFerrari's hybrid system. The new take on the MC12 could use a detuned version of the 6.3-liter V12 from the LaFerrari or stick a quad-turbo 3.8-liter V8 behind the front seats.
The latter option could see the next MC12 yield up to 900 horsepower, putting it within reach of its cousin as well as hardware like the McLaren P1. Of course, all of this - including our fanciful name in the headline - is just speculation for the time being. CAR says that if the machine makes its way to production, it would could cost well over $1.3 million.

Fiat Chrysler Automobiles: The next five years

Unless you've been living under a rock for the past 24 hours, you've no doubt read about all of the big future product news coming out of Fiat Chrysler Automobiles today. We had individual brand reports from Chrysler, Dodge, Jeep, Ram, Alfa Romeo, Fiat, Maserati and even Ferrari, but in the interest of simplifying and summarizing, we're going to list out the hard facts once more. Of course, with all of this still off in the future, there's still the possibility that a few changes will be made. But as of what we know right now, here's what's coming, and what's going away.
Chrysler
2014: Refreshed 300/300C, debuting at Los Angeles Auto Show