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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati to show GranCabrio MC in Paris

Maserati sure seems to be milking the GranTurismo franchise for all its worth these days. In addition to plenty of limited editions and sport models for both the coupe and convertible, Maserati recently launched the MC version of the hardtop. Now, ahead of its debut at the Paris Motor Show, the Modenese automaker has dropped details on its latest iteration of the GT platform, the GranCabrio MC.
Visually, the droptop's most noticeable change is its new face, which has been lifted directly off the MC Stradale coupe. This means the car is a full 48 millimeters longer than the standard and Sport versions of the GranCabrio, but we like the decidedly more aggressive look to that big ol' schnoz. The large rear spoiler has also been reworked for the MC, providing even more downforce to keep that large body firmly glued to the road.
Maserati has not released powertrain details, but we assume that the GranCabrio MC uses the same 4.7-liter Ferrari-sourced V8 as the MC coupe, good for 444 horsepower and 376 pound-feet of torque, mated to a six-speed automatic transmission.

Autocar compares new Maserati Quattroporte to Jaguar XJ

Autocar's Steve Sutcliffe took the 2014 Maserati Quattroporte on a spin along snowy mountain roads to test it for a specific brief: as a limousine for the chauffeured class. It's sporting credentials are impressive: Twin-turbocharged 3.8-liter V8, 532 horsepower, 475 pound-feet of torque in casual circumstances that rises to 532 lb-ft in overboost, a 0-to-60 mile-per-hour sprint of 4.7 seconds and a top speed of 191 mph.
However, citing Maserati's desire to not just increase its sales to 50,000-per-annum by 2015, but to sell many more of its cars in China, Sutcliffe wanted to find out if the livery side of the Quattroporte could match its sport sedan side. So after taking the pilot's seat and trying out the sport settings, Sutcliffe hops in back to test out the CEO's seat.
Then he compares the Quattroporte against the long-wheelbase Jaguar XJ with its supercharged V8, a sedan that's 15,000 pounds less expensive than the Maserati. It doesn't take long for him to find that one of them is a clear winner when it comes to transporting VIPs. To find out which one, enjoy the video below.