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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Maserati dedicates MC20 prototype to Stirling Moss

Maserati is paying tribute to Stirling Moss, the British race car driver who died on April 12, by wrapping one of its MC20 test mules in commemorative camouflage. The mid-engined sports car is due out in September 2020. It's a fitting homage, because Moss logged thousands of miles behind the wheel of Maserati race cars like the 250F (which he called one of his favorites), the 300S, and the famous Tipo 61 Birdcage. It's difficult to add retro-inspired styling cues to the camouflage applied to a prototype, but Maserati pulled it off well. It added simple, eye-catching red graphics of the racer's name to the MC20's rear end and over its wheel arches. The rest of the car is plastered in a Maserati-branded black and white wrap, though there's a red trident emblem on the roof. On a secondary and more lasting level, the images published by Maserati give us a better look at the MC20 — a name that likely won't be retained for production — than previous spy shots. The four round taillights fitted to earlier prototypes have been replaced by a pair of seemingly production-bound horizontal units. We can see the outline of its rear window, and the vents that let hot air escape the engine compartment. The rear panel is held down by four pins. Its front end remains relatively well hidden, though we spot a grille that's low and wide. "Sir Stirling Moss would certainly have liked the new MC20," Maserati summed up. It also reaffirmed its commitment to returning to "a leading role" on the racing circuits, meaning we'll likely see the MC20 driving flat-out on some of the world's greatest tracks shortly after it makes its debut. It was scheduled to break cover in May, but its unveiling was pushed back until September due to the coronavirus lockdown measures. When it arrives, the MC20 will inaugurate a twin-turbocharged V6 engine developed in-house and allegedly tuned to deliver over 600 horsepower. Unverified rumors indicate a hybrid model will join the lineup a little later in the production run with at least 700 horsepower on tap. It will be the first in a long line of new Maserati models, including the next-generation GranTurismo (which will again spawn a convertible) that will be available with an electric powertrain. The coupe will arrive in 2021, while the roadster should appear by the end of 2022. Related Video:     Featured Gallery Maserati MC20 Stirling Moss Spy Photos Maserati Luxury Performance stirling moss

Maserati teases all-electric 2022 GranTurismo prototype

Maserati trotted out an early prototype of the 2022 GranTurismo this week, teasing the all-electric replacement for its long-running luxury coupe. The spy-style photographs were shot around the streets of Modena, near the automaker's Innovation Lab, Maserati said in the announcement accompanying the shots. The previous-generation GranTurismo was in production for 12 years before finally retiring in 2019.  The new GranTurismo and its drop-top counterpart, the GranCabrio, have been in development since 2019, but it wasn't until more recently that Maserati confirmed that the next-gen two-doors would spearhead (trident-head?) the company's electrification push. We expect it to borrow from Maserati's upcoming Folgore powertrain which can be configured with up to three electric motors for both all-wheel drive and torque vectoring.  "Going electric is the next logical step. We are trying to avoid unnecessary air openings and air outlets, in contrast to some of our competitors that seem to depend on them to convey a message," explained Maserati head of design Klaus Busse in a previous interview with Autoblog. "In our case, it's about the purity of the body. We can further purify the car by reducing the amount of air intakes and air outlets, which will help us tell the design story even better." We expect to learn details of the all-electric GranTurismo later this year.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.