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Maserati ramping up production of Ghibli, Quattroporte

While Porsche may be relatively new to the four-door game, Maserati has been building the Quattroporte with few interruptions since 1963. But like its rival from Stuttgart, the Trident marque is rapidly shifting from a sports car company primarily to a manufacturer of high-end family transportation. Not only does it have the new Quattroporte on the market, but now it's got the Ghibli sedan as well and the Levante crossover on its way.
It's a gambit that's reaping huge benefits not only for Maserati itself but also for its newly merged parent company Fiat Chrysler Automobiles, which is finding the mass market less lucrative than it once was and is positioning both Maserati and Alfa Romeo against other luxury marques like BMW, Audi and Porsche. As a result, Maserati is considerably expanding its production.
Last month, Maserati sold over 3,000 cars, putting it on track to double its sales from 2013. But it's not about to stop there. With growing demand for its authentically Italian luxury sedans, Maserati is shifting more workers to its assembly plant in the Turinese suburn of Grugliasco (where the QP and Ghibli are made) and shortening vacation time to ramp production up from 750 cars per week to 900.

Watch Maserati prep this Quattroporte for Geneva by hammering on its sheetmetal

There are untold amounts of primping and set up that goes on in the days leading up to an international auto show. Of course, there are exhibits to erect, lights to hang and scripts to rehearse. There are also cars to prep. Usually the latter involves little more than removing finger prints and dusting, but in the case of Maserati the day before the Geneva Motor Show press days, the process apparently includes banging on the sheetmetal of one of your prized showcars like a crazed woodpecker.
We're not sure what caused a surface irregularity in the door skin of this 2014 Quattroporte - perhaps shipping damage - but it was interesting (and mildly painful) to watch, and hear, a show prepper attempt to repair this six-figure sedan with what looks like a jeweler's hammer, high-intensity light and soft cloth.
That'll buff right out.

Maserati's Levante crossover gets cold weather test

With winter in full effect in the northern hemisphere, automotive engineers from across the globe have flocked to the fjords and towns of northern Sweden for winter testing. That includes teams from Maserati, who are pitting a mule for the Levante SUV against the snow, ice and bitterly cold temperatures. The last time we saw a Levante mule was in August. That vehicle, though, was riding dirty without any license plates, meaning it's impossible to know if the vehicle shown above is one and the same. Both sport an eye-catching shade of blue beneath their shape-distorting camo, and the wheels and heightened roof are the same too. Beyond that, there's not a lot to see that's new here. Maserati's decision to move testing north to Sweden while still using a mule is an interesting one. As our spies point out, considering how long this particular vehicle has been testing, we'd imagine it's only a matter of time before we see a Levante testing with a more production-based body, rather than the Ghibli shell that's been fitted here. Take a look at the spy photos of the new Levante, available up top.