2013 Maserati Quattroporte on 2040-cars

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Maserati to halt production for one week in November

When it comes to selling cars, exciting new product is king. This is a fact Maserati is learning the hard way as it struggles to hit aggressive internal sales targets set by its Fiat Chrysler Automobiles ownership. And now a report from Reuters indicates that Maserati will be forced to shutter its Grugliasco plant near Turin, Italy, for one full week in November. Rewind back to 2013 and things were looking really good at Maserati. The brand had rolled out a new version of its four-door flagship, the Quattroporte, a smaller and somewhat more accessible sedan one rung below in the form of the Ghibli, and a new line of twin-turbo engines in both six- and eight-cylinder guises. A sales spike seemed imminent. That's exactly what appeared in 2014, as Maserati topped our end-of-the-year sales chart with a monster 171-percent gain in the United States when compared to the year prior. Like we said, product is king. The first signs of trouble brewing at Maserati rose into our consciousness in January of 2015, as, here in the States, the Italian brand took a monster nosedive in sales. That month's 20-percent decline would prove no anomaly, as February's 43-percent decline would attest. For the next few months of 2015, sales remained basically flat as allegations of shady sales accounting practices hit the news. In September, the last month sales data is available, the brand saw a drop of nearly 34 percent. How does Maserati expect to fix its lagging sales? Exciting new product, naturally, this time in the form of the long-awaited, highly anticipated Levante crossover. While Maserati's history is full of grand-touring coupes and four-door sedans, CUVs are all the rage right now. In other words, as long as the Levante isn't terrible, it really ought to bring the brand's sales back to 2014 levels. Following the Levante, Maserati has promised a new coupe based on the design of the Alfieri Concept it showed off at the 2014 Geneva Motor Show, and that will surely bring another hefty dose foot traffic into showrooms as the next product wave. FCA is banking on turning Maserati from a niche player into a meaningful contributor to its sales chart. If that plan has any hope of turning into a reality, it's clearly going to take a lot more shiny new product to make it happen. Here's hoping the Levante is the next positive step in that direction. Related Video:

Maserati GranCabrio revealed in high-output Trofeo trim

As has been the tradition with Maserati over the past couple of decades, now that the four-seat GT coupe has launched, it's time for the drop-top version. And this latest convertible adopts the same name as its predecessor: GranCabrio. It is, in almost every respect, the same car as the GranTurismo, but with a fabric roof and a bit more weight. Said roof is available in five colors: a navy blue, dark red, black, grey and "greige." It is indeed fabric in order to fold more compactly and allow for cargo space with the top folded, though it will still take up a bit of trunk space when retracted. It also folds quickly at just 14 seconds, and it will come back up in 16. Operation of the top can be done at speeds up to 31 mph. To keep occupants comfy in all temperatures with the top down, the front seats have air vents in the seat backs to blow air onto the neck. Optionally available is a fold-open wind blocker that fits behind the front seats, though it can't be used with rear occupants. The soft top does bring some extra weight, around 220 pounds compared to the equivalent coupe. Maserati didn't specify exactly what contributes to the gain – whether it's more just top components or if some of it comes from chassis reinforcements (both seem likely). Interestingly, the extra weight actually gives the GranCabrio slightly better balance than the GranCoupe. The drop-top's front and rear weight distribution is 51/49 to the coupe's 52/48. Maserati is only offering the GranCabrio in the top-spec Trofeo internal-combustion trim for now. That includes the twin-turbo 3.0-liter V6 making 542 horsepower and 479 pound-feet of torque, eight-speed automatic transmission and all-wheel drive. The weight does ever so slightly blunt acceleration, dropping it by 0.1 second to 3.6 compared to the GranTurismo Trofeo. The same staggered 20-inch front and 21-inch rear wheels and Brembo brakes carry over from the coupe, too. And while the Trofeo is the only version for now, Maserati notes that the chassis remains designed for internal combustion and electric power, so an all-electric Folgore and more entry-level Modena gas-powered models will likely be added later. Maserati did not give a specific time for when the GranCabrio will hit dealers, but it should be sometime this year. Pricing is also a mystery, but should carry a premium over the GranTurismo coupe. Related video:

2020 Maserati Ghibli getting a hybrid powertrain, start of brand revamp

Maserati has officially announced its product plans for the next couple of years, and the company is beginning to embrace electrification. It all starts next year with the 2020 Maserati Ghibli, which will receive a hybrid powertrain. Maserati didn't specify whether it would be the only powertrain, but we would expect that it will still offer some fully gas-powered engines such as the 424-horsepower turbocharged 3.0-liter V6 in the current model. In the same year, we'll finally see Maserati's next sports car that the company has confirmed will have electric power. By all accounts, it should be the production version of the Alfieri concept that made its debut five years ago. Maserati also confirmed that the Alfieri will not replace the GranTurismo. Instead, the GranTurismo will be getting a new generation. Reports say the new GranTurismo will arrive in 2021. Maserati will also add another crossover to its lineup. Reports say it will be smaller than the Levante. We should see it sometime in 2020, since early production tests will wrap up late that year and in early 2021. Maserati didn't say specifically if there will be an electrified version, but past reports would suggest at least a hybrid will be available. Finally, Maserati mentioned that Quattroporte, Levante and Ghibli will all continue on with some updates. Expect mild facelifts and powertrain updates to them over the next couple of years, rather than a major redesign. Maserati will also be developing more advanced driver assist systems, including a system similar in scope to Cadillac Super Cruise that will allow hands-free highway driving and lane changes.