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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

2024 Maserati GranTurismo reveals its evolutionary, still-sybaritic interior

After our own Ronan Glon visited Maserati HQ in Modena, Italy to view the 2024 GranTurismo, he wrote, "I can't tell you much about the interior; I saw it, but I'm sworn to automotive omerta until early 2023. What I can say is that Maserati went to significant lengths to make the GranTurismo a true four-seater, and a pair of average-sized adults should be relatively comfortable in the rear seats." The Italians have finally released images of the new GranTurismo interior, and while we're still waiting to have a proper seat in the coupe, we can't detect that any lies have been told.  For those who found the new car's exterior much more evolutionary than one would have expected from not just a rebooted car, but a rebooted brand, the interior also retains familiar cues. The steering wheel is the biggest departure from the past, the new helm looking more like something out of a Mercedes-AMG product. There's a new screen beneath the infotainment display in the center console that appears to be devoted to HVAC controls. And there's no shift lever anymore; paddle shifters do the work of changing cogs in the eight-speed automatic transmission fitted to the ICE-powered trims. Otherwise, the Maserati clock assumes its usual place atop the dash between vent registers, the instrument panel lines create a strong sense of dual cockpits, and the leather looks as sumptuous as ever. The automaker only provided galleries for two of the three trims to be released, the Modena and Trofeo. Both get the 3.0-liter Nettuno V6, which makes 490 horsepower and 443 pound-feet of torque in the Modena, 550 hp and 479 lb-ft in the Trofeo. The two variants are distinguished inside by details like different leather patterning on the instrument panel and seats, more vibrant cross-stitching in the Trofeo, and a black Start button in the Modena versus the blue Start button in the Trofeo. Outside, the Trofeo wears carbon fiber embellishments like the front intake surrounds, rocker panel extensions, and decklid spoiler. We don't have interior images of the battery-electric GranTurismo Folgore yet. It likely has other interior surprises for us. Maserati will begin delivering the new GranTurismo in the second quarter of 2023. Pricing will start at around $200,000.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati orders triple on strength of Quattroporte demand in China

Considering Maserati sold all of 6,300 cars globally in 2012, its goal of selling 50,000 by 2015 seemed like a bit of a stretch to say the least, but it turns the Fiat-owned automaker was on to something. Reuters is reporting that Maserati has already received about 17,000 orders for cars this year, with help from the new 2014 Quattroporte and strong demand in China.
The US continues to be the top market for Maserati sales, but the report quotes Harald Wester, brand chief executive, as saying that China is now the top market for Quattroporte. As big of an improvement as this is it bears mentioning that the Ghibli isn't even on sale yet and the Levante SUV, a redesigned GranTurismo and a new 911-fighting coupe are still waiting in the pipeline.