2008 Maserati Quattroporte Sport Gt S, 1-owner, Clean Carfax, Alcantara, Loaded on 2040-cars

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Why Italians are no longer buying supercars

Italy is the wound that continues to drain blood from the body financial of Italian supercar and sports car makers. The wound was opened by the country's various financial police who decided to get serious about superyacht-owning and supercar-driving tax cheats a few years ago, by noting their registrations and checking their incomes. When it was found that a rather high percentage of exotic toy owners had claimed a rather low annual income - certain business owners were found to be declaring less income than their employees - the owners began dumping their cars and prospective buyers declined to buy.
Car and Driver has a piece on how the initiative is hitting the home market the hardest. Lamborghini sold 1,302 cars worldwide in 2010, 1,602 cars in 2011 and 2,083 cars in 2012 - an excellent surge in just two years. In Italy, however, it's all about the ebb: in 2010, the year that Italian police began scouring harbors, Lamborghini sold 96 cars in Italy, the next year it sold 72, last year it sold just 60. The declines for Maserati and Ferrari are even more pronounced.
Head over to CD for the full story and the numbers. What might be most incredible isn't the cause and effect, but where the blame is being placed. A year ago the chairman of Italy's Federauto accused the government of "terrorizing potential clients," this year Luca di Montezemolo says what's happening has created "a hostile environment for ­luxury goods." Life at the top, it ain't easy.

Maserati MC20 Cabrio is a 621-horsepower Italian hair dryer

Winter is officially here, but Maserati is already looking forward to warmer temperatures and more driving-friendly weather. It released the first official photos of the MC20 Cabrio, which is exactly what it sounds like: a convertible version of the recently-launched MC20 coupe. Maserati likes having fun with the camouflage it uses to cover its pre-production prototypes, it notably dedicated an early MC20 test mule to Stirling Moss, and it designed a cloud-themed wrap specifically for the MC20 Cabrio. Unfortunately, whether it features clouds or swirls, the camouflage does an excellent job of hiding key details and the photos ask more questions than they answer. For example, we know that this is a convertible but there's no word yet on whether it will have a power-folding cloth soft top or if it will be fitted with a removable roof panel. Roof aside, the Cabrio looks nearly identical to the coupe, which isn't a bad thing; we think the MC20 is one of the best-looking cars that Maserati has released, and its exterior design will influence other additions to the company's range, including the Grecale crossover. Both the coupe and the convertible are built around the same carbon fiber monocoque, and we're guessing that there won't be major drivetrain differences between the two body styles. Power for the Cabrio will come from a mid-mounted, 3.0-liter V6 that's twin-turbocharged to develop 621 horsepower and 538 pound-feet of torque. Called Nettuno, it spins the rear wheels via an eight-speed automatic transmission. More details about the Maserati MC20 Cabrio will emerge in the coming months. Sales should start for the 2023 model year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.