2007 Maserati Quattroporte Sport Gt 32k Larani Exhaust Saddle Interior Nice! on 2040-cars

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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati GranCabrio Folgore Tignanello is a wine-themed drop-top

Maserati is celebrating two of Italy's best-known exports, cars and wine, with a one-off version of the electric GranCabrio Folgore named Tignanello. The convertible was created by the brand's Fuoriserie department to celebrate 50 years of a type of wine called Tignanello. The one-of-a-kind GranCabrio was built for an Italian wine company called Marchesi Antinori, and Maserati explains that its designers were inspired by vineyards. It starts with the paint: the convertible is finished in a wine-esque shade of red called Terra di Tignanello that was created specifically for it. Flat-black 20-inch wheels, gloss-black brake calipers, and a black soft top add a touch of contrast to the look. More vineyard-inspired details are found inside. The seats are upholstered with a blend of beige leather and burgundy Vegea, which is a biomaterial made from the stalks, skins, and pips of grapes — in a way, you're sitting on wine. The stripes on the seats echo the rows of vines in a vineyard, while the dark briar wood trim is inspired by the printing burned into the oak barrels used to age Tignanello wine. You can also learn a thing or two about the wine's history: historical details are lasered into some of the trim pieces, though they're written in Italian. Power comes from three electric motors that draw electricity from a T-shaped, 92.5-kilowatt-hour lithium-ion battery to zap the four wheels with 750 horsepower and 995 pound-feet of torque. Maserati pegs the 5,200-pound GranCabrio's zero-to-60-mph time at 2.8 seconds. If you like wine as much as you like Italian cars, it's not too late to put the GranCabrio Folgore Tignanello in your garage. It will be auctioned off on July 14 at the Festival Napa Valley Arts for All Gala taking place on July 14 in California. The proceeds will be donated to charity. Pricing for the regular-production GranCabrio Folgore starts at about $205,000, but the one-off should sell for considerably more.

Ram/Jeep Ecodiesel engine has Maserati roots

The 3.0L turbodiesel V6 in the 2014 Ram 1500 EcoDiesel earned a slot on Ward's Automotive 2014 10 Best Engines for its power, fuel economy and refinement. In a piece looking at how Fiat subsidiary VM Motor developed the engine, Ward's also makes note of the fact that the same lump goes in diesel versions of the Maserati Quattroporte and Ghibli. They're tuned a bit differently, naturally, with the QP putting out 275 horsepower and 442 pound-feet of torque, the smaller, lighter Ghibli making do with the same number of horses but a lower torque output of 420 lb-ft.
The 240 horsepower and 420 pound-feet put out by the oil-burning six-cylinder in the Ram was tamed with a host of advances, but it appears that Ram hasn't tamed demand: the initial allocation of 8,000 engines was spoken for within three days of the truck going on sale. Head over to Ward's to read the story of how Ram worked out the equation light-duty-pickup + diesel = success.