2007 Maserati Automatic 4.2l V8 32v Rwd Sedan Premium Bose Heated Leather Gray on 2040-cars

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Step inside the secret lab creating Maserati's future

MODENA, Italy – Driving Maserati's raucous GranTurismo MC and the effortlessly quick Levante SQ4 back to back feels like traveling through time. Horsepower doesn't go out of style, but a user interface quickly does, and the GranTurismo looks like it's from another era in that respect. Designers, engineers, and executives are busily orchestrating a transformation that will ensure the 105-year old firm's next leap forward is even more dramatic. Autoblog went behind the scenes in Maserati's Innovation Lab – which has never been opened to outsiders before – to find out how the looming metamorphosis will shape Fiat-Chrysler Automobiles' (FCA) flagship brand. Maserati is on the brink of a ground-up redesign that will take it into new segments of the market, and diversify its powertrain palette. We heard the term electrification used on many occasions during our visit, though company officials resorted to automotive omerta when we asked for additional details. An earlier product plan reveals every upcoming addition to its line-up will be available with an electric powertrain, and there will be quite a few cars to electrify. Historically a small, almost niche automaker, Maserati is on track to release five new models between 2020 and 2023, including a second SUV positioned below the aforementioned Levante, plus replacements for most of its current cars. Technology is playing a significant role in Maserati's renaissance. The company's four-year-old Innovation Lab is home to simulators capable of reproducing six months' worth of wear and tear in two weeks. Engineers can dial in a variety of situations, locations, and road conditions, ranging from a winding country road in France to a busy highway in southern California. They can digitally insert potholes, add rain or fog at the push of a button and remove either just as quickly, and put virtual prototypes on a long list of race tracks around the world, including the Nurburgring. Digital wind tunnels help the team test future cars well before they're built. This approach saves time and money, explained Luca Dusini, the man responsible for Maserati's vehicle dynamics testing and simulation. Making every dollar and each minute count is key to pulling off such an ambitious overhaul. 90% of development work is carried out on the various simulators, according to Dusini. This is significant, because Maserati is developing most of the technology it will pack into its future models from scratch.

Limited woven-leather Maserati Quattroporte and Levante headed to Monterey

At the New York Auto Show, Maserati unveiled two luxury novelties. One was the carmaker's new One of One customization program with the tagline, "Anything is possible." The other was the new Pelletessuta woven leather interior developed in conjunction with Italian fashion house Ermenegildo Zegna. Calling it a first for the automotive industry, Maserati will offer the lightweight Napa fabric in 100 special-edition vehicles coming to North America next year. During Monterey Car Week, customers will get the opportunity to order one of the 50 custom editions of the 2020 model year Quattroporte S Q4 GranLusso, and 50 custom editions of the Levante S GranSport. It should be known that the standard GranLusso trim of the Quattroporte comes with a silk and leather interior by Zegna, so the Pelletessuta version is a cut above. The sedan wears custom Blu Sofisticato metallic paint over a dark brown Pelletessuta interior. The brake calipers are also dressed in blue, and a Zegna Edition badge adorns the cabin. Maserati hasn't mentioned pricing, but the regular sedan starts at $122,775, so that's there to start adding a premium. The Levante gets an exclusive Bronzo tri-coat outside over a Black Pelletessuta leather interior with custom Radica wood trim. Instead of the usual 20-inch wheels on, the limited edition gets 21-inch Helios rims hiding black brake calipers. The standard SUV starts at $94,475, we wouldn't be surprised if one of these 50 examples surpassed six figures before options. The Italian camaker says these configurations will not go on sale again.

Maserati Levante SUV may be built in Italy after all

In July Fiat halted its investments in Italy, putting on hold plans for the Maserati Levante SUV to be built at the automaker's flagship factory in Turin. But Fiat CEO Sergio Marchionne, whose company owns Maserati, met with unions on Wednesday, and he may announce plans to move forward with production of the SUV at the Mirafiori factory if the CEO and the unions reach an agreement, Bloomberg reports.
Marchionne is reportedly about ready to build new cars at Fiat's largest and oldest factory, on the grounds that 5,300 workers accept extended temporary layoffs through most of next year in a slowing European auto market. If unions don't accept the deal, it's not clear whether Fiat would still consider building the Levante at Mirafiori or not.
The Levante, Maserati's first SUV, is based on the Jeep Grand Cherokee platform, and we reported two years ago that it would be built in Detroit next to its Jeep cousin. Obviously those plans have been altered considerably in the intervening period of time.