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Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

Leno profiles Pebble Beach-winning 1956 Maserati

We enjoy it when Jay Leno and his web show, Jay Leno's Garage, take a look at new, modern cars. When the comedian gets his paws on a proper classic, though, he's at his best. Leno is able to display an impressive breadth of knowledge about even obscure models, and that's no different here, as the winner of its class at the 2011 Pebble Beach Concours d'Elegance, a 1956 Maserati A6G-2000 Allemano rolls into the garage.
Part of the Maserati A6 family, this A6G is one of just 21 cars produced with coachwork by Carrozzeria Allemano, making it one of the rarer cars to grace Jay Leno's Garage. It's powered by a 2.0-liter inline-six, and, as Leno points out, is far more of a road car than the race-oriented Maseratis of the day.
Scroll down for the latest episode from Jay Leno's Garage on this fully restored 1956 Maserati.

2022 Maserati Ghibli, Levante and Quattroporte get new trim levels

Maserati's three-car lineup soldiers into 2022 with some new trim levels for the Ghibli and Quattroporte sedans and the Levante crossover SUV. Say arrivederci to the GranLusso and GranSport nameplates and buongiorno to the new GT and Modena monikers. They join the Trofeo, which arrived last year as the top-of-the-line variant for sedans after having been introduced on the Levante in 2018. In the Ghibli, the GT is powered by the 3.0-liter twin-turbo V6 making 345 horsepower and 369 pound-feet of torque. It also gets 18-inch alloy wheels and chrome accents outside, with leather "comfort" seats and Dark Mirror trim inside. The Ghibli Modena features a 424-horsepower version of the V6 engine with 428 lb-ft. Restyled bumpers with black inserts and 20-inch wheels complete the look outside, while the interior boasts "wraparound" leather seats. The top-drawer Ghibli Trofeo returns with its Ferrari-built 580-horsepower twin-turbo 3.8-liter V8 with 538 lb-ft of torque (top speed: 203 miles per hour). The Ghibli Trofeo is also denoted by its carbon-fiber exterior trim, 21-inch wheels and red brake calipers. The Quattroporte GT uses the same 345-hp twin-turbo V6 as the Ghibli GT. The bigger sedan does upgrade to 19-inch wheels outside and what Maserati refers to as "radica" trim inside. In the Quattroporte also, the Modena again uses the 424-hp V6, rolls on 20-inch wheels and is dressed up inside with piano black accents. The Quattroporte Trofeo also rocks the 580-horse twin-turbo V8, carbon-fiber exterior, 21-inch wheels and red brake calipers. The Levante GT again uses the 345-hp V6 but deviates from the sedans with its 19-inch wheels and piano black interior accents. The Levante Modena gets the 424-hp V6, but a Levante-exclusive Modena S model swaps in a 550-hp version of the turbocharged V8. The Levante Modena S also has black exterior elements (the Nerrissimo Pack) and red calipers. The Levante Trofeo gets the full 580-horse version of the V8, again with carbon-fiber exterior trim and 21-inch wheels (with 22-inch available). Pricing has not yet been released for the 2022 Maseratis, although the cars are available to order starting July 1. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.