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Maserati Levante production starting next year, Alfieri could come within 28 months

Maserati is on a roll. The new Ghibli and Quattroporte have been huge successes, and it unveiled the gorgeous Alfieri concept (pictured above) at the 2014 Geneva Motor Show. The next step for the brand is getting the Levante crossover into production.
"We are getting Mirafiori ready for production [of the Levante]. The first bodies are expected for 2015," said Fiat CEO Sergio Marchionne to Reuters in Geneva. He also said that there isn't much keeping the Alfieri off the streets. "The platforms and motors are there. Technically, production could start in 24-28 months," he said. However, Marchionne refused to say whether the company would actually give the concept a green light to be built.
Fiat hopes to be profitable again by 2016, and while its acquisition of Chrysler is certainly going to help, rejuvenating Alfa Romeo and Maserati are also a major part of the plan. In 2013, the Italian luxury brand saw sales more than double to 15,400 vehicles. Maser is still far away from its goal of selling 50,000 units by 2015, but it's quite a start. Fiat bought Maserati in 1993, but business went through a decade or more of doldrums and falling sales. It appears that the century-old brand is finally finding a path forward with some gorgeous new cars.

Maserati's electric Alfieri two-seater coming in 2020

Maserati recently said it would sell its first electric car by 2020, and now we know exactly what it will look like. The company told Just Auto that it would build an EV version of its Alfieri, a two-seat concept car that it first unveiled at the Geneva Motor Show in 2014. The Alfieri (above), which will also be produced with a V6 engine, "is being designed as a competitor to the 911 but it will be a larger car," said European GM Peter Denton. "More the size of a Jaguar F-Type." The gasoline version will go on sale in 2019, Maserati says, well past its original 2016 launch date. It was originally supposed to be a V8, but the company decided to go with a smaller engine to meet environmental requirements. There are no details yet on the performance or price of the EV model, but we'd expect it to have outstanding performance (and hopefully decent endurance), given its Italian pedigree. Maserati's parent Fiat is a reluctant player in the EV industry. CEO Sergio Marchionne recently told Car Magazine that "I don't know how to make [Tesla's] economic model work," but added that there's nothing Elon Musk's company can do that Fiat or Maserati can't. However, the car is set to arrive in 2020 and things can change a lot. Who would have thought just three years ago that Tesla would get nearly 400,000 pre-orders for an EV, for instance, or that Volkswagen would switch from a diesel-heavy lineup to an electrified future? Related Video: This article by Steve Dent originally ran on Engadget, the definitive guide to this connected life. Featured Gallery Maserati Alfieri Concept at 2014 LA Auto Show View 21 Photos News Source: Just Auto Green Maserati Coupe Electric Luxury Performance maserati alfieri

Maserati ramping up production of Ghibli, Quattroporte

While Porsche may be relatively new to the four-door game, Maserati has been building the Quattroporte with few interruptions since 1963. But like its rival from Stuttgart, the Trident marque is rapidly shifting from a sports car company primarily to a manufacturer of high-end family transportation. Not only does it have the new Quattroporte on the market, but now it's got the Ghibli sedan as well and the Levante crossover on its way.
It's a gambit that's reaping huge benefits not only for Maserati itself but also for its newly merged parent company Fiat Chrysler Automobiles, which is finding the mass market less lucrative than it once was and is positioning both Maserati and Alfa Romeo against other luxury marques like BMW, Audi and Porsche. As a result, Maserati is considerably expanding its production.
Last month, Maserati sold over 3,000 cars, putting it on track to double its sales from 2013. But it's not about to stop there. With growing demand for its authentically Italian luxury sedans, Maserati is shifting more workers to its assembly plant in the Turinese suburn of Grugliasco (where the QP and Ghibli are made) and shortening vacation time to ramp production up from 750 cars per week to 900.