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Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:

Marchionne: Maserati to ‘switch all of its portfolio to electrification’  

After 2019, all Maseratis will be electrified, according to FCA CEO Sergio Marchionne. It's part of a larger electrification strategy from FCA as a whole, which intends to have half of its fleet electrified by the end of its five-year plan through 2022, Marchionne said. On an earnings call last week, he said: I'll give you a couple of broad sort of indications of where we are today in terms of the delineation of the post 2018 FCA. The first one and I've mentioned this in passing and other occasions about the fact that there's nothing that will prevent an OEM from engaging in the type of development work that Tesla has done so far. We have been – as you well know, we have been reluctant to embrace that avenue until we saw a clear – a path forward. I think we're now in a position to acknowledge at least one of our brands and in particular Maserati will, when it completes the development of its next two models effectively switch all of its portfolio to electrification. It's especially significant because of FCA's feet-dragging when it comes to offering hybrid and electric vehicles. As it currently stands, Fiat offers the 500e ­– of which Sergio Marchionne has said "I hope you don't buy it" because the company loses money on them — and Chrysler offers the Pacifica Hybrid minivan, which experienced significant launch delays. While diesel is an important part of the emissions strategy for 2020 standards in Europe, Marchionne said he thinks the current situation leaves diesel in a "weaker state" as a solution. Hence the electrification push. He said, "I think what has really made the issue absolutely mandatory now is the fate of diesel and the fact that it's actually the inclusion of, especially in Europe, of some type of electrification on gas engines is inevitable." In the short term, at least, it will put pressure on prices. Though Marchionne said he's "encouraged" by the direction of battery costs, he said, "I still think that there's going to be a huge increase in prices in 2021, 2022. If effectively the electrification becomes as widespread as people expect, there has to be a shift in pricing." He also says that FCA has no intention of making its own batteries. "Given the level of knowledge and depth of that knowledge that sits with other people in the industry, what right do I have to enter that space? None." We already know what the first two plug-in vehicles from Maserati will likely be. The company plans to launch an all-electric Alfieri in 2020.

2025 Maserati GranCabrio Folgore is the third flash of Modena lightning

The debut of the 2025 Maserati GranCabrio Folgore completes Maserati's initial trio of battery-electric offerings, the Atlantis High powertrain in this car complementing the Nettuno V6-powered GranCabrio Trofeo that Maserati debuted in February. The first of its kind, the GranCabrio Folgore establishes the six-figure, four-seat, battery-electric luxury grand tourer convertible segment until something like an electric Porsche 911, Mercedes-AMG SL, or reborn Jaguar XKR comes along. At speeds of up to 31 miles per hour, the roof available in five colors folds in 14 seconds and raises in 16. With the top up, trunk space shrinks from the coupe's 9.5 cubic feet to 6.1 cubic feet. Stow the top, there are 4.6 cubic feet available for soft-sided bags. Neck warmers built into the seats come standard, a wind blocker lives on the options menu.   Built around the same 92.5-kWh (83 kWh usable) T-shaped battery and three-motor drivetrain as on the GranTurismo Folgore, maximum output differs from actual output: Each motor can produce 402 horsepower and 332 pound-feet of torque, but the full 1,206 hp needs to wait on stouter battery options. With today's chemistry, Maserati engineers decided to restrain combined output to 751 hp and 996 lb-ft., with even that figure only unlocked in Corsa mode with launch control. The catapult shot to 60 miles per hour is estimated at about 2.7 seconds; top speed is 180 miles per hour.      Shoppers will get a choice of six wheels in staggered 20-inch front and 21-inch rear sizes. Two of those wheel designs are aero-focused and wrapped in EV-specific rubber. Maserati gave a WLTP estimated range of up to 278 miles on a charge, an EPA-rated estimate of 250 miles, which would be on the aero options. Plugging into a DC fast charger capable of 270 kW is said to replenish the battery from 20% to 80% in 18 minutes, and add 62 miles in five minutes.  The interior's a mix of reborn Maserati and the special touches applied to the hardtop electric sibling, meaning the quartet of digital displays (gauge cluster, infotainment, HVAC, and clock), 18-way front seats in recycled Econyl or leather, 16-speaker Sonus Faber audio, and carbon fiber trim inlaid with copper filaments. The automaker's also giving owners a wallbox with purchase, and has hooked up a single-pay system to use a range of chargers from different infrastructure companies. Order books open in August, and Maserati anticipates deliveries beginning in Q4 this year.