2005 Maserati Quattroporte on 2040-cars

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2020 Maserati Quattroporte S Q4 Driveway Test | Are you louder than a Dodge Challenger?

The 2020 Maserati Quattroporte is an Italian luxury sedan that comes in several flavors. Recently, we've had a couple pass through the Autoblog short-term loaner fleet, and I decided to take the opportunity to record an exhaust clip and see whether it's louder than my 2013 Dodge Challenger SRT8 392.  You thought we were done with this, didn't you? Hah.  The Maserati is a bit of an odd duck. Like the Alfa Romeo Giulia Quadrifoglio, which kicked off this series, it's an Italian sedan powered by a turbocharged V6 producing a respectable 430 horsepower. Unlike the four-cheese, the Quattroporte in our garage was not its high-performance variant. In fact, if it were, it would have a V8, as all things should. I'm kidding. Or am I? Sadly, the V6 probably holds the S Q4 back in this particular "test," which resulted in a reading of 78.2 decibels. That's far short of my Challenger, which checked in at 85.7 dB and remains our reining champion ... for now.  The Quattroporte is in reasonably decent company, though, thanks to the Porsche Cayenne S Coupe, which produced a similar result. Yeah, that's an SUV, but this is a luxury car, right? So the missions are similar. Heck, they even make about the same power.  These tests are only vaguely scientific, and I conduct them using a free Android OS sound-measuring app and the mostly enclosed space of my personal garage. For those who are unfamiliar with my methodology (and again, I use that term somewhat loosely), you can refer back to my previous tests with the Alfa or the Cayenne S Coupe for more details.  Or, just click the pretty links to hear engines go burble-burble; it's entirely up to you.  Disclaimer: Autoblog accepts vehicle loans from auto manufacturers with a tank of gas and sometimes insurance for the purpose of evaluation and editorial content. Like most of the auto news industry, we also sometimes accept travel, lodging and event access for vehicle drive and news coverage opportunities. Our opinions and criticism remain our own — we do not accept sponsored editorial.

Maserati GranTurismo Folgore EV shows its shapely sheetmetal

The electric version of the next-generation Maserati GranTurismo is racing towards production. After releasing preliminary specifications, the Italian brand published a batch of photos that show the elegant-looking coupe prowling the streets of Rome, Italy, with very little camouflage. Maserati will lump its upcoming electric models under the Folgore name, a word which means "lightning" in Italian. Its photos suggest that the next GranTurismo will continue to feature the proportions that characterized the original model; the hood is long, the roof line is almost fastback-like, and the trunk is relatively short. These are the styling cues that we expect from a luxury car pelted in the GT segment. Up front, the coupe falls in line with the design language inaugurated by the MC20 and recently seen on the Grecale. The grille is wide and positioned low on the fascia, while the swept-back headlights are mounted higher. We haven't seen the GranTurismo's rear end yet. As we previously reported, Maserati announced that the GranTurismo Folgore will offer over 1,200 horsepower from three electric motors. Figures like the coupe's zero-to-60-mph time and top speed haven't been revealed, but that's a number that should unlock seriously quick acceleration. And, Maserati is committed to letting customers choose whether to go electric. Buyers not interested in getting an EV will have at least one V6-powered version of the GranTurismo to choose from, though here again official details aren't available yet. More details about the Maserati GranTurismo Folgore should emerge in the coming months, and the coupe's unveiling is scheduled for 2023. Looking ahead, the Folgore range will grow with an electric version of the Grecale and replacements for the Quattroporte and the Levante, among other models. On the V6-powered side of the line-up, the mid-engined MC20 will spawn a convertible in the near future. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.