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Maserati releases quartet of videos featuring new Quattroporte

In case you missed it, Maserati has decided to introduce the world to its next Quattroporte well ahead of its official debut at the 2013 Detroit Auto Show in January. As expected, it's beautiful.
Not content to leave well enough alone, the Italian automaker has revealed a series of videos to go along with the six images and press release it had already let loose upon the globe's unsuspecting automotive press.
We're still a bit shaky on the details, but Maserati says the Quattroporte's new engine, assembled by Ferrari in Maranello, will "[establish] new benchmarks for Maserati in terms of power and acceleration." That sounds good to us, though we're not sure if that means 530 horsepower as possibly alluded to by the license plate on the press shots. We also note that the automaker says the car is designed to accept "a wide range of engine architectures," so that rumored supercharged V6 sounds likely.

Maserati confirms limited edition Quattroporte Zegna for production

Last year two of the biggest names in Italian style – one from the automotive industry and one from fashion – announced a partnership. Together Maserati and Ermenegildo Zegna revealed a "concept" version of the Quattroporte at the Frankfurt Motor Show, only given how production-ready the show car already looked, nobody really believed it would remain just a concept. And now, having revealed the final version in Geneva, Maserati has confirmed it for production. Limited production, that is, because Maserati will only build 100 examples of the Quattroporte Zegna edition for consumption around the world. That's about one-thirtieth of the number of cars Maserati produces each month at this point, and while the Modenese automaker doesn't break down its sales figures by model, the QP accounts for a large proportion of those numbers. Maserati also hasn't said just how much it will charge for the Zegna edition, but you can bet it'll be a handsome premium – more than some of those designer-edition hatchbacks get at any rate – yet it'll undoubtedly offload the entire run in short order. "ONE OF 100" THE MASERATI QUATTROPORTE ZEGNA LIMITED EDITION Wednesday, July 16, 2014 – After making its world debut at the 2013 Geneva Motor Show, Maserati has revealed an exclusive limited edition Maserati Quattroporte in collaboration with luxury Italian fashion house, Ermenegildo Zegna. Just 100 examples of the limited series will be built which feature colour schemes, materials and exclusive trims which link the histories of the two brands. To celebrate the launch of the Quattroporte Zegna Limited Edition, Maserati and Zegna are embarking on a tour of four international events starting in Shanghai in July 2014 before stopping in New York (Sept 2014), Dubai (Feb 2015) and Milan (Spring 2015). The events are designed to present the Quattroporte Zegna Limited Edition to an exclusive audience and to celebrate the partnership between the two Italian brands; both of whom are masters in Italian excellence. The exclusive event locations have been carefully selected to enhance the uniqueness of the alliance and represent the pinnacle of Italian elegance. Guests will be able to discover the car's premium finishes in detail and see the extraordinary result of the partnership. World famous Italian photographer, Fabrizio Ferri, will be in attendance at each of the four events capturing 100 unique images – 25 from each occasion.

Maserati betting big on Levante SUV

In 2014, Maserati was booming thanks to a sales spike, and executives contemplated capping production. The company's fortunes, however, have changed quickly this year. Its sales dropped 13 percent globally to 8,281 cars in the second quarter, and earnings were down 30 percent, according to Automotive News. This performance has led the company to pin its future hopes on the launch of the Levante crossover. The Levante arrives in the first half of 2016. An official debut is scheduled for sometime this year, according to the company's five-year plan, though the unveiling might be pushed back until the 2016 Detroit auto show in January, Automotive News reports. The Levante shares a platform with the Ghibli and reportedly will use its V6 engines. The crossover also is expected to have all-wheel drive. Patent drawings suggest a look reminiscent of the earlier Kubang concept (pictured above). FCA explains some of Maserati's current weakness is due to problems in China. Deliveries were down 37 percent there in the second quarter, according to Automotive News, and the country's weak economy isn't expected to let up soon. Related Video: