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Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.

Maserati highlights its racing heritage with MC Edition models

Maserati is slowly renewing ties with its illustrious racing heritage. After returning to the supercar segment with the MC20, which should hit the track sooner or later, it released a competition-inspired version of the Ghibli, the Quattroporte, and the Levante called MC Edition. Fittingly, every MC Edition model starts life with a V8 engine under the hood. Buyers can select two colors called Giallo Corse and Blu Vittoria, respectively, names that mean Racing Yellow and Victory Blue in Italian. Maserati explained that yellow and blue are the colors of Modena, its home town. MC Edition cars also get specific exterior emblems, Piano Black trim, and 21- or 22-inch gloss black wheels depending on the model; the Levante rides on 22s while the sedans ship with 21s. Blue brake calipers add a finishing touch to the look. Inside, every MC Edition receives a sunroof, a Bowers & Wilkins sound system, and the very un-racing-like Driver Assistance package. The interior is just as striking as the exterior: Maserati added black leather upholstery with denim inserts, yellow and blue stitching, plus a number of blue carbon fiber accents on the dashboard, the center console, and the door panels. "MC Edition" is embroidered into the headrests. Nothing suggests that the racing inspiration permeates the powertrain; don't expect to pop the hood and be greeted by Weber carburetors with trumpets. Maserati hasn't published technical specifications, but the only V8 available in the Ghibli is a 3.8-liter twin-turbocharged unit fitted to the Trofeo model and tuned to develop 580 horsepower and 538 pound-feet of torque. The Levante and the Quattroporte are offered with this engine as well. It develops 590 horsepower in the American-spec Levante, though European models settle for the Ghibli's output. Maserati will begin shipping MC Edition cars to customers in Europe, in Asia, and in China in February 2022. Pricing information hasn't been announced yet. And, there's no word yet on whether the special-edition models will be sold in the United States as well. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2022 Maserati Ghibli, Quattroporte, and Levante MC Edition View 14 Photos Design/Style Maserati SUV Luxury Special and Limited Editions Performance Sedan

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