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Maserati betting big on Levante SUV

In 2014, Maserati was booming thanks to a sales spike, and executives contemplated capping production. The company's fortunes, however, have changed quickly this year. Its sales dropped 13 percent globally to 8,281 cars in the second quarter, and earnings were down 30 percent, according to Automotive News. This performance has led the company to pin its future hopes on the launch of the Levante crossover. The Levante arrives in the first half of 2016. An official debut is scheduled for sometime this year, according to the company's five-year plan, though the unveiling might be pushed back until the 2016 Detroit auto show in January, Automotive News reports. The Levante shares a platform with the Ghibli and reportedly will use its V6 engines. The crossover also is expected to have all-wheel drive. Patent drawings suggest a look reminiscent of the earlier Kubang concept (pictured above). FCA explains some of Maserati's current weakness is due to problems in China. Deliveries were down 37 percent there in the second quarter, according to Automotive News, and the country's weak economy isn't expected to let up soon. Related Video:

Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:

2018 Maserati GranTurismo First Drive | Better with age?

There are not many rational reasons for owning a Maserati GranTurismo (or GranCabrio convertible, for that matter). Even Maserati admits this. The short list occupies a single paragraph. Firstly, the GranTurismo is not German. Don't laugh. For some people, that's enough. Secondly, it has rear-seat space and comfort that remains the class benchmark. Thirdly, its cabin is the place where art and craftsmanship meet. There are far more rational reasons to not buy one. Let's tick them off, since we're in the mood. Firstly, it's already had its tenth birthday. It's not jeepers-fast by today's standards and neither is it remotely frugal. It drives the back wheels through a six-speed transmission, so it has 50 percent fewer gear ratios than AMG. Also, the only thing light about it is the weight of its driver-assistance systems. The 4.7-liter GranTurismo and its roofless GranCabrio sibling prospered in the plus-minus ledgers early in their careers, but they now operate outside them, in the sketchbooks of translated emotion. The Pininfarina-designed body is still stunning, a decade on, from any angle. It's had some tickles on the front and rear bumpers to make the grille more like the one on the Alfieri concept car, there are new headlights in the same space and the aerodynamics have been cleaned up so it can streak beyond 186 mph. When we say "streak" we really mean "creep" because it tops out at 187 mph. It has air vents behind the front wheels now, but they're not functional, and neither are the three signature vents high up on the front fenders. Maserati's aero guys tested German cars with working air vents and found their aero contributions were minimal. The air inlet on the MC's is, though, and so are the twin hot-air outlets that give the carbon-fiber hood its exaggerated contours. The big news from the Powertrain Department is that it's been busy eliminating stuff, rather than doing new things. It simplified its life by killing off the entry-level 4.2-liter V8, so the only engine in the entire range now is the Ferrari-built 4.7-liter, 90-degree V8. Don't think of bolting in the torque-rich twin-turbo V6 motor from the Ghibli, Quattroporte or Levante – or the twin-turbo V8, either – since neither are available. The V8 also comes in just the 453 horsepower version, regardless of whether you like the standard GranTurismo Sport or shell out another $17,745 for the $150,570 GranTurismo MC.