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2024 Maserati GranTurismo PrimaSerie 75th Anniversary edition revealed

Maserati revealed the new GranTurismo’s interior earlier this week — but wait, thereÂ’s more. Just shown is a special launch edition of the GranTurismo that goes by PrimaSerie. If you recall the MC20 CieloÂ’s reveal, that model was also launched with a PrimaSerie special edition model. This GranTurismo follows the trend, but in a slightly different package. To celebrate 75 years of Maserati, this modelÂ’s full, official name is the PrimaSerie 75th Anniversary. In keeping with the “75” theme, Maserati plans on building four sets of 75 matching cars — each of the four sets has its own, unique appearance. That means there will be a total of 300 GranTurismo PrimaSerie models. Pictured here are the two Trofeo models — powered by MaseratiÂ’s Nettuno V6 engine — that will be available. The gray car is technically Grigio Lamiera Matte, and the black car is finished in a paint Maserati calls Nero Scarabeo Matte. If you opt for the Grigio Lamiera PrimaSerie, itÂ’s paired with Corse Red accents on the logos, scripts, air vents, wheels and interior stitching. The 75th anniversary logo can be seen on the wheels, and if you look inside, itÂ’ll be on the headrests, too. Go for the matte black option, and this one is paired with Mint Green accents all over the exterior and interior. Despite the paint color of the cars being rather subtle shades, all the colorful accents on these special editions make them not-so-subtle. Not pictured yet are the Folgore PrimaSerie options. Maserati says the two special editions for the electric GranTurismo will be painted in either Rame (a copper-like color) or Blu Inchiostro (blue). Pricing isnÂ’t out for these PrimaSerie models, but Maserati allows you to express interest for the Trofeo models on its website. Opting for one of the launch editions would make you one of the first owners of the redesigned GranTurismo when it comes out. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2024 Maserati GranTurismo Folgore revealed

Maserati preparing electric Quattroporte for 2028

Maserati's range will look a lot different in 2030 than it did in 2020. The brand has already confirmed that the Quattroporte and the Levante will both be replaced by electric models, and it told us when we'll see both models while shedding light on the other cars in the pipeline. The final Quattroporte rolled off the Turin, Italy, assembly line in December 2023. The smaller Ghibli and Maserati's V8 engine died at that time as well, and they're not coming back. Instead, the brand will remain without a sedan in its lineup until 2028, when it plans to release an electric follow-up to the Quattroporte. It's too early to provide concrete details about the model, but Maserati released one interesting tidbit of information: While the EV will carry the historic Quattroporte nameplate into the 2030s, it will be closer to the Ghibli in terms of size. When it lands, the next Quattroporte will join a battery-powered SUV described as an E-segment model that sounds a lot like the Levante's electric replacement. Production of the Levante continues, even without a V8 option, and we don't know when the big SUV will retire yet. As of writing, it sounds like both models will be only offered with an electric drivetrain. Until then, Maserati will continue to offer gasoline- and battery-powered versions of the cars in its range. We've seen and driven the GranTurismo Folgore, and the coupe will spawn a convertible called GranCabrio later in 2024 that will also be available with either a 3.0-liter twin-turbocharged V6 or three electric motors. Even the MC20 supercar will be offered with electric power: The Folgore model previewed in 2020 will reach production by the end of 2025. Note that these EVs won't replace the gasoline-burning variants: "We're going to let buyers decide [whether they prefer the V6 or the EV]," Maserati told me. Maserati stresses that all of these electric models will be designed, developed, and manufactured in Italy. It notably invested a significant amount of money into modernizing the research and development center it operates deep within its decades-old headquarters in Modena. Related video:

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.