New 2013 Maserai Gran Turismo Coupe Mc Carbon Fiber Nav Leather Sport White Nero on 2040-cars

Auto blog

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

2014 Maserati Ghibli S Q4 [w/video]

For one reason or another, this is a car people stare at. They might be drawn to its curvaceous shape riding on immense wheels. They could be intrigued by its gaping, blacked-out grille which houses an equally outsized trident logo, or doing quick calculations about the last time they saw a car wearing the name Maserati. It may be its sports-car-like proportions mixed with achingly long, four-door bodywork that draws their eye.
Or, and I urge you to consider this theory carefully, the people taking notice of this Maserati Ghibli S Q4 might simply be newly alert after hearing the sound of its exhaust ricocheting off any solid thing nearby as I drive past grinning like a certified asshat. Did you hear an Italianate engine song careening through your Ann Arbor, MI neighborhood, in the black of the early morning, just a few weeks previous? Sorry, guy, that was probably me.
I spent a week hammering this all-wheel-drive Ghibli as hard as I dared in the last truly miserable stretch of the God Awful Winter of 2014. I can honestly say that I enjoyed myself, shocked at both the frank way this new challenger luxury car went down the road as well as the attention it garnered in the process.

Singapore car salesman jailed for gambling away $280k Maserati deposit

Kenny Rogers' country classic The Gambler is right about two things: you gotta know when to hold'em and know when to fold'em. A former Maserati salesman in Singapore is learning that lesson about when to step away from the table, after being sentenced to 33 months in prison for allegedly gambling away a customer's deposit of 350,000 Singapore dollars ($280,800).
According to Asia One, Allan Tan Buan Yuen was selling a Maserati in 2011. He told the customer that the car would take six months to arrive and cost 650,000 Singapore dollars ($522,000). While that may sound high, cars in the Asian country are notoriously expensive.
Yuen asked for a deposit of 150,000 Singapore dollars ($120,400), but instead of handing the money to the dealer, he placed the funds in his own account. Apparently, the customer didn't notice, and over the next few months Yuen received an additional 200,000 Singapore dollars ($160,400) towards the car from him. Clearly, this ruse couldn't last forever, though. When the buyer eventually inquired about his Maserati months later, Yuen admitted that he had already gambled away the entire fortune.