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Camal Studio pays tribute to the Maserati GranTurismo

Although the Maserati GranTurismo may have looked pretty hot when it hit the scene in 2007, eight years on, it's starting to show its age. Maserati is focusing its attention on the new Quattroporte, Ghibli and upcoming Levante utility vehicle, but Camal Studio is evidently keen to pick up what Maserati has let fall by the wayside.
The design house, as you may recall, was founded by former Pininfarina designers - the same firm that penned the GranTurimso (among other Maseratis) in the first place. Camal calls its redesign the Tributo (a name which should require no translation) and it draws its inspiration from Maserati GTs past like the original Ghibli, Bora and Khamsin. The resulting design comes across as clean enough, but to our eyes somewhat unremarkable. And if you're going to go to the trouble of coachbuilding a Maserati, you might as well go for a bit more visual impact. But that's judging solely from the renderings, and that's just our opinion - the financially well-endowed customers Camal is going after may feel otherwise once they see it in the flesh.

2025 Maserati GranCabrio Folgore is the third flash of Modena lightning

The debut of the 2025 Maserati GranCabrio Folgore completes Maserati's initial trio of battery-electric offerings, the Atlantis High powertrain in this car complementing the Nettuno V6-powered GranCabrio Trofeo that Maserati debuted in February. The first of its kind, the GranCabrio Folgore establishes the six-figure, four-seat, battery-electric luxury grand tourer convertible segment until something like an electric Porsche 911, Mercedes-AMG SL, or reborn Jaguar XKR comes along. At speeds of up to 31 miles per hour, the roof available in five colors folds in 14 seconds and raises in 16. With the top up, trunk space shrinks from the coupe's 9.5 cubic feet to 6.1 cubic feet. Stow the top, there are 4.6 cubic feet available for soft-sided bags. Neck warmers built into the seats come standard, a wind blocker lives on the options menu.   Built around the same 92.5-kWh (83 kWh usable) T-shaped battery and three-motor drivetrain as on the GranTurismo Folgore, maximum output differs from actual output: Each motor can produce 402 horsepower and 332 pound-feet of torque, but the full 1,206 hp needs to wait on stouter battery options. With today's chemistry, Maserati engineers decided to restrain combined output to 751 hp and 996 lb-ft., with even that figure only unlocked in Corsa mode with launch control. The catapult shot to 60 miles per hour is estimated at about 2.7 seconds; top speed is 180 miles per hour.      Shoppers will get a choice of six wheels in staggered 20-inch front and 21-inch rear sizes. Two of those wheel designs are aero-focused and wrapped in EV-specific rubber. Maserati gave a WLTP estimated range of up to 278 miles on a charge, an EPA-rated estimate of 250 miles, which would be on the aero options. Plugging into a DC fast charger capable of 270 kW is said to replenish the battery from 20% to 80% in 18 minutes, and add 62 miles in five minutes.  The interior's a mix of reborn Maserati and the special touches applied to the hardtop electric sibling, meaning the quartet of digital displays (gauge cluster, infotainment, HVAC, and clock), 18-way front seats in recycled Econyl or leather, 16-speaker Sonus Faber audio, and carbon fiber trim inlaid with copper filaments. The automaker's also giving owners a wallbox with purchase, and has hooked up a single-pay system to use a range of chargers from different infrastructure companies. Order books open in August, and Maserati anticipates deliveries beginning in Q4 this year.

Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.