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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Maserati teases MC20 Cielo debut for May 25

A while back, Maserati's product roadmap penciled in an MC20 Spider to hit the market this year. In December 2021, the Modena automaker teased frontal views of the droptop supercar wearing camouflage full of fluffy clouds. In a series of Instagram posts over the last week, Maserati posted photos from the point of view of someone with an uninterrupted view skyward — the same kind of view one would experience in a convertible, say. One of the captions was, "You will admire the sky in a new way on Wednesday 25 May." That will be the reveal date for what the automaker is now calling the Maserati MC20 Cielo, with that last word being Italian for "sky." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Since we got no views of the rear of the camouflaged car, we have no idea what design changes we'll see in a little more than a week. Looking closely at the photos of the camouflaged prototype, it's clear there's are temporary panels between behind the B-pillar all the way to the decklid spoiler. An odd feature on the prototype is a trio of ribs running from the A-pillar to the rear of the car, with the middle protrusion looking like a papered-over roof scoop. That seems like a lot of work to hide a form we're already familiar with, and a convertible mechanism we don't expect to hold any surprises, so we'll see what we see on May 25. Maserati's usual Spider formula hasn't traditionally altered a car's underpinnings, so the same carbon fiber monocoque should come bolted to the same 3.0-liter twin-turbocharged V6 making 621 horsepower and 538 pound-feet of torque. The skylight does traditionally jack up the price, so expect to pay more than the coupe's $210,000 MSRP. We figure the model will arrive in showrooms late this year at the earliest, an appearance in the U.S. likely in 2023. After this, we know there's an even more powerful electric version on the way that will be the flagship of the range. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Maserati MC20 supercar plays in the snow

High school design students sketch out FCA's 'ultimate status vehicle'

Each year since 2013, Fiat Chrysler Automobiles (FCA) hosts a design contest for high school students called Drive for Design intended to educate and encourage automotive career hopefuls. For 2019, FCA prompted 10th, 11th, and 12th graders to imagine the "ultimate status vehicle." The top three choices include two Alfa Romeos and a Maserati. FCA named first, second, and third places in the contest. Maximillian Cooper (lead image) from Design and Architecture Senior High in Miami won first place. Mason Ross (first inline image) from Kennedy Catholic High School in Burien, Wash., took second. Vincent Piaskowski (Maserati image) from Ernest W. Seaholm High School in Birmingham, Mich., placed third. The three winners of the contest will be awarded with numerous valuable prizes. They will get behind-the-scenes tours at the FCA U.S. Product Design studios, as well as mentoring time with some of FCA's designers. They will also get scholarships to attend the Precollege Summer Experience Transportation Design program at the College for Creative Studies. Lastly, they'll have the honor of serving as junior judges at the EyesOn Design Car Show. Although each sketch has a unique look, all three take the same approach: cab-forward, bubble-top supercar coupes with dramatic lines and curves. Piaskowski's shows direct inspiration from a shark, but we wouldn't be surprised if all three students have special places in their hearts for the Pininfarina Maserati Birdcage Concept.