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2022 Maserati Ghibli price of entry climbs to $77,695

Maserati announced the revamped Ghibli lineup in June, boiling down ten trims to four, but didn't announce pricing. The good have made their way to the Maserati configurator, so now we know how much more a 2022 Maserati will cost in relation to what came before. The big jump happens at the bottom, the previous base Ghibli becoming the 2022 Ghibli GT. The GT holds pat with the 3.0-liter twin-turbo V6 making 345 horsepower and 369 pound-feet of torque. It also gets 18-inch alloy wheels and chrome accents outside, with leather "comfort" seats and Dark Mirror trim inside, and automaker spokesperson Kas Rigas told CarsDirect the GT gains some standard driver assistance tech, wireless charging and black painted brake calipers.   The price bump for the new name and goodies is $4,010, from $73,685 to $77,695 after the $1,495 destination charge.  Above that, the Ghibli Modena starts at $82,395, putting it $1,210 over the previous GranSport and GranLusso trims that came above the S and all-wheel drive S Q4. The Ghibli Modena features a 424-hp version of the V6 engine with 428 lb-ft., restyled bumpers with black inserts, 20-inch wheels and "wraparound" leather seats. Turning the front axles to get the all-wheel drive Modena Q4 adds $2,600, for a total of $84,995. The price of adding AWD has gone up by $100, and this is the only AWD trim in the range now after having three last year; however, the price of getting into an AWD Ghibli in an upper trim has gone down by $2,990. Last year, the lower-tier S Q4 cost $81,185, but the S Q4 GranLusso and GranSport ran $87,985. Finally, the 2022 Ghibli Trofeo starts at  $112,095, just $710 more than the 2021 Ghibli Trofeo. Just under that, and for a short time, is Ghibli F Tributo honoring Juan Manuel Fangio (pictured) with exclusive colors and a "very limited" production run. Based on a search at the Maserati U.S. web site, a Ghibli F Tributo starts at $100,385 if you shop in a place like Arizona, or $102,885 in a place like New York state. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

2014 Maserati Ghibli prototype spied for the first time

Looking to better compete with mainstream luxury automakers, Maserati has already announced its plans for expanding its model lineup. Now, these spy shots give us our first look at a new, smaller sedan that resurrects the Maserati Ghibli nameplate. Seen for the first time as a prototype rather than a Quattroporte-based test-mule, this is the closest-to-production view of the upcoming Ghibli thus far.
Aside from its name, we don't know much about the 2014 Ghibli, but we do hear that this Maserati, like the upcoming Maserati Levante SUV, will have a direct lineage to a Chrysler product. While the Levante will be based on the Jeep Grand Cherokee, it sounds like the Ghibli could use the Chrysler 300 as its starting point. This means that the standard version of the car could get Chrysler's 3.6-liter Pentastar V6 - rumored to produce around 400 horsepower - paired with the latest eight-speed automatic transmission; sportier trim levels would almost certainly get a V8 from Ferrari rather than using the 300C's Hemi.
As for some of the details apparent in the spy photos, we can obviously see the size difference between these two cars when comparing previous spy shots of the newly released 2014 Quattroporte, which we drove last week. We also see that this car gets some performance-oriented, cross-drilled brake rotors, and based on the depth of the snow in which this car was caught testing, we also wouldn't rule out the use of all-wheel-drive on the Ghibli.