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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Watch Maserati prep this Quattroporte for Geneva by hammering on its sheetmetal

There are untold amounts of primping and set up that goes on in the days leading up to an international auto show. Of course, there are exhibits to erect, lights to hang and scripts to rehearse. There are also cars to prep. Usually the latter involves little more than removing finger prints and dusting, but in the case of Maserati the day before the Geneva Motor Show press days, the process apparently includes banging on the sheetmetal of one of your prized showcars like a crazed woodpecker.
We're not sure what caused a surface irregularity in the door skin of this 2014 Quattroporte - perhaps shipping damage - but it was interesting (and mildly painful) to watch, and hear, a show prepper attempt to repair this six-figure sedan with what looks like a jeweler's hammer, high-intensity light and soft cloth.
That'll buff right out.

Maserati Alfieri Concept lands on US shores ahead of 2016 production model

America, meet the next sports car from Maserati. This is the Alfieri Concept, and it made the trip from Europe to make its US debut during the 2014 Monterey Car Week.
The two-door originally made its debut at the 2014 Geneva Motor Show, and has since made an ear-pleasing visit to the UK before it arrived at today's Rolex Monterey Motorsports Reunion at Mazda Raceway Laguna Seca.
For those that need a refresher, the Alfieri is a 2+2 that will, when it arrives in 2016, be available with a 410-, 450- or 520-horsepower V6, with the latter two power levels coming with an all-wheel-drive system. The Alfieri Coupe will be joined by a convertible in 2017.