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Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

New Maserati Ghibli, Levante F Tributo special editions honor a legend

Maserati is harkening back to its racing heritage with two special edition models: the Ghibli F Tributo and Levante F Tributo. Maserati had its Formula One debut in 1954 in the legendary 250F driven by Juan Manuel Fangio. Maserati says the F Tributo honors Fangio, who was a five-time World Champion, the first F1 driver to achieve that feat. Fangio originally drove for Maserati in 1952-54. He returned to Maserati in 1957 and won his career-defining fifth World Championship in a Maserati 250F. The special edition cars are available in two colors: Azzurro Tributo (bright blue) and Rosso Tributo (bright red). Bright blue represents Maserati's home city of Modena, while bright red is the traditional racing color of Italy. The cars' yellow brake calipers and wheel accents are a reference to the red-and-yellow livery of Fangio's Maserati 250F. Red and yellow also are used inside, where buyers can choose either as the contrast stitching for the black "Pieno Fiore" leather. Outside, 21-inch black wheels, black badges, and a body-color trident logo complete the look. The Maserati Ghibli and Levante F Tributo were unveiled at Auto Shanghai. Maserati will offer the two Fangio specials in the U.S. market, and a total of 345 will be produced worldwide. The Ghibli F Tributo is based on the S GranSport ($88,035) or the Q4 GranSport ($90,535), both of which feature a 424-hp turbocharged V6. The Levante F Tributo also is based on the S GranSport trim level ($95,385) with the same engine. Pricing of the F Tributo will be available closer to the North American on-sale date of June 2021. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2022 Maserati Levante Trofeo Road Test | Paint the town red

AUBURN HILLS, Mich. -- It’s a transitional moment for Maserati and many of its contemporaries. WeÂ’re on the precipice of an electric future that is taking shape but not yet reality. Until that day comes, weÂ’re taking our final laps in things like the 580-horsepower Levante Trofeo. Dripping in attitude, sharp design and packing an engine that sounds ready for Imola, this Levante recalls everything Maserati has done well over its 108-year history, which predates Ferrari by three decades. Except for the sport utility body style, this vehicle could have been built by Maserati in almost any era. In 2022, however, itÂ’s not a template. Maserati will replace the Ferrari-built V8, like the one under the hood of my test vehicle, with its in-house Nettuno V6, a 600-hp twin-turbo engine that is MaseratiÂ’s biggest engine project in decades. Ultimately the brand will go all-electric. In the here and now, the Levante Trofeo is an attention-getting vehicle. Even more awe-inducing than the engine, the $17,000 Rosso Magma paint looks like it should come with a parole officer. It's available through the Fuoriserie Corse customization program and is by far the most expensive option on this 2022 Levante Trofeo, which stickers for $173,550. It almost appears iridescent in some lighting. Other add-ons include carbon-fiber paddle shifters ($450), painted 22-inch staggered wheels ($400) and gloss black brake calipers ($500). Being the Trofeo trim, itÂ’s already loaded with the best features from the Modena and GT variants.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This is our first taste of the Levante since Maserati reshuffled the trim lineup for 2021. It wears the updated Maserati emblem and Trident, and Trofeo is spelled out in a script that has a vaguely 1980s vibe. Otherwise, this is the Levante weÂ’ve known for several years. It arrived on a bright and unusually cold spring morning, the booming bass of the exhaust note reverberating through my neighborhood. From the back, it cuts a bit of a Porsche silhouette, but up front the shark teeth grille leaves no doubt this is of Italian origin, specifically Maserati. It recalls things like the Alfieri concept, Tipo 60 Birdcage, and for a deep cut, the 1950s A6GCS racer. While the design up front borders on ostentatious, things are more measured in the back, where the roof slopes gently into the curvaceous fenders. Maserati also gets the details right.